Yes, Instagram has been a boon for brands — a self-promotion-safe space to showcase products and connect with consumers. Brands have been investing in adding Instagram followers.
In the following there are three strategies to bring Instagrammers in stores, both digital and brick and mortar.
1. Make your Instagram followers feel like your inner circle
It’s no secret that a little incentive can go a long way in boosting sales. And when it comes to gaining social media traction, it’s no different.
2. Turn your store into a hot spot
It could be the filter effect, but Instagram has the ability to make almost anything look enviable. You’ve likely scrolled through your feed and wished you were at that glam dinner party or lavish vacation, too, so why not give your store that same “I want to go there” feel?
3. Follow your fans’ lead
Chances are your products are out on Instagram — whether you have an account or not — thanks to your snap-happy customers.
Leveraging their legwork and using it on your brand’s page not only saves you time, it also implies a positive customer review and enhances your product with a visual example of how to use and enjoy it.
Via Ivo Nový