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Study: How Big Brands Are Using Tumblr

Study: How Big Brands Are Using Tumblr | Meirc Training and Consulting | Scoop.it

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.

 

Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.

 

Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....


Via Jeff Domansky
Rim Riahi's insight:

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands.

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AdPT-Creative's curator insight, September 5, 2013 3:23 AM

Always interested to see how, by  spreading interesting informaation to linked social media , whether it generates creative briefs or revenue enquiries!

Two Pens's curator insight, September 5, 2013 9:01 AM

Tumblr has an immediacy that I like. It's so easy to make your Tumblr page interesting so it doesn't feel like the same level of "work" that blogging does. 

Ouida Sparkman's curator insight, September 6, 2013 9:50 AM

Who would have thought?

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Rescooped by Rim Riahi from DISCOVERING SOCIAL MEDIA
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4 Tips To Instagram Your Business - Marketing Land

4 Tips To Instagram Your Business - Marketing Land | Meirc Training and Consulting | Scoop.it

4 Tips To Instagram Your Business
Marketing Land
instagram-logo-200px I kept hearing it was all the rage with the youngsters these days and that Facebook was now considered “lame” (aka “the new MySpace”).


Via Manlio Mannozzi
Rim Riahi's insight:

4 Tips To Instagram Your Business 
Marketing Land 
instagram-logo-200px I kept hearing it was all the rage with the youngsters these days and that Facebook was now considered “lame” (aka “the new MySpace”).

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Rescooped by Rim Riahi from Public Relations & Social Media Insight
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Why Small Businesses Hate Content Marketing (and What to Do About it)

Why Small Businesses Hate Content Marketing (and What to Do About it) | Meirc Training and Consulting | Scoop.it

Have you ever tried to explain what Content Marketing is to a small business owner?

 

Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze?

 

And what about the following …“I like the idea, but not right now.”

 

“We just don’t have time.”“I don’t write … ”

 

I could go on, but you get the picture (or like me, you’ve experienced this push-back)....


Via Jeff Domansky
Rim Riahi's insight:

Have you ever tried to explain what Content Marketing is to a small business owner?

 

Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze?

 

And what about the following …“I like the idea, but not right now.”

 

“We just don’t have time.”“I don’t write … ”

 

I could go on, but you get the picture (or like me, you’ve experienced this push-back)....

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Jeff Domansky's curator insight, June 5, 10:19 PM

What to do about the challenge of getting small business to engage in content marketing.

Chris Agro's curator insight, June 6, 5:11 AM

A good approach discussing content marketing with your customers by  Craig McBreen (@CraigMcBreen) -Chris Agro (@agrotising)

Orlando Delgado's curator insight, June 7, 3:50 AM

Great article about content...

Rescooped by Rim Riahi from Interpersonal Communication
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Defining Interpersonal Communication « nwv21625

Defining Interpersonal Communication « nwv21625 | Meirc Training and Consulting | Scoop.it

To manage relationships, interpersonal communication involves quality. Interpersonal communication occurs not just when we interact with someone, but when we treat the other as a unique human being. Interpersonal ...


Via Michelle Waclawski
Rim Riahi's insight:

To manage relationships, interpersonal communication involves quality. Interpersonal communication occurs not just when we interact with someone, but when we treat the other as a unique human being. Interpersonal 

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Rescooped by Rim Riahi from LeadershipNow
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Leadership: How to Get From Good to Great

Leadership: How to Get From Good to Great | Meirc Training and Consulting | Scoop.it

Focus on a few core components of leadership and you can take your company to new heights.


Via GSL Team
Rim Riahi's insight:

Focus on a few core components of leadership and you can take your company to new heights.

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Rescooped by Rim Riahi from visual data
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This Gorgeous Visualization Is What 24 Hours Of Air Traffic Looks Like

This Gorgeous Visualization Is What 24 Hours Of Air Traffic Looks Like | Meirc Training and Consulting | Scoop.it

Have you ever found yourself sitting on your flight, pondering your very existence in the grand scheme of things? Not necessarily on a spiritual level, but in terms of how small we really are. This stunning video by NATS.aero represents each plane flight as a tiny, speck, like a migration of glowing fireflies.


Via Lauren Moss
Rim Riahi's insight:

Have you ever found yourself sitting on your flight, pondering your very existence in the grand scheme of things? Not necessarily on a spiritual level, but in terms of how small we really are. This stunning video by NATS.aero represents each plane flight as a tiny, speck, like a migration of glowing fireflies.

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Patrice Mitrano's curator insight, March 12, 3:02 AM

La vidéo montre des données à plusieurs date : le 21 juin pour le Royaume-Uni et le 28 juillet pour le reste de l'Europe. Quelques données transtlatlantiques ont aussi été sélectionnées.

Voir l'article : http://nats.aero/blog/2014/03/europe-24-air-traffic-data-visualisation/

 

Rescooped by Rim Riahi from COMMUNITY MANAGEMENT - CM2
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5 Easy Ways to Add Voice to Your Content - Jeffbullas's Blog

5 Easy Ways to Add Voice to Your Content - Jeffbullas's Blog | Meirc Training and Consulting | Scoop.it

Giving your writing personality is vital if you want to make impact online. That quality is called “voice.” Here are 5 tips to add voice to your content


Via Philippe Trebaul
Rim Riahi's insight:

Giving your writing personality is vital if you want to make impact online. That quality is called “voice.” Here are 5 tips to add voice to your content

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3 Strategies For Building a Brand Advocacy Program

3 Strategies For Building a Brand Advocacy Program | Meirc Training and Consulting | Scoop.it

Learn how you can discover the right brand ambassadors, get them onboard and keep them active and engaged over time.


Via Steve Cassady
Rim Riahi's insight:

Learn how you can discover the right brand ambassadors, get them onboard and keep them active and engaged over time.

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Rescooped by Rim Riahi from LeadershipABC
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Good Leaders Never Stop Learning

Good Leaders Never Stop Learning | Meirc Training and Consulting | Scoop.it

Based on the book, Good Leaders Learn, Ivey Professor Gerard Seijts divulges key leadership lessons from some of today's most notable managers.

 


Via Kenneth Mikkelsen
Rim Riahi's insight:

Have managers lost the ability to listen? Professor Jim Heskett reviews recent research that suggests we don't even listen to ourselves anymore. What do YOU think?

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Kenneth Mikkelsen's curator insight, February 13, 2:35 AM

For Good Leaders Learn, Gerard Seijts interviewed 30-plus leaders, at various stages of their careers, from different industries, sectors and countries.  


The conversations revealed ten clear pathways for learning to lead:

 

  • Performing, or excelling in a role;
  • Risking, or taking chances to lead and to learn;
  • Stretching, or going beyond one’s own personal comfort zone;
  • Learning, or taking the time to reflect on past events to discern the lessons they offer;
  • Self-awareness, or deliberately seeking to know one’s personal strengths and weaknesses;
  • Trusting, or relying on one’s abilities and those of others to build a reputation for being trustworthy;
  • Adapting, or the ability to act appropriately in different situations;
  • Mentoring, or learning from other leaders and role models how to develop as a leader;
  • Observing, or watching others and oneself to better understand events and situations;
  • Integrating, or having the capacity to see and understand the “big picture.” 

Efficienarta's curator insight, February 14, 2:09 AM

I do further and suggest that good leaders have teachable points of view and the first of these is that teaching and learning are core values of successful enterprises.

Jerry Busone's curator insight, February 24, 7:38 AM

Love the 10 clear pathways to leading...

Rescooped by Rim Riahi from LeadershipABC
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Cultivating Collective Mindfulness: The Leader’s New Work

Cultivating Collective Mindfulness: The Leader’s New Work | Meirc Training and Consulting | Scoop.it

The reality is that we—all of us, not just the financial elite—are the collective sleepwalkers. How do we wake up? Why is it that, across so many major systems, we collectively create results that nobody wants? Nobody wants to increase environmental destruction, poverty, cultural ADHD, or suicide. Yet we keep doing it. Why do we collectively recreate these patterns?


Via Kenneth Mikkelsen
Rim Riahi's insight:

The reality is that we—all of us, not just the financial elite—are the collective sleepwalkers. How do we wake up? Why is it that, across so many major systems, we collectively create results that nobody wants? Nobody wants to increase environmental destruction, poverty, cultural ADHD, or suicide. Yet we keep doing it. Why do we collectively recreate these patterns?

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Ivon Prefontaine's curator insight, February 7, 10:13 AM

I agree. We need to shift from personal mindfulness to collective mindfulness. This will be not be easy work.

Don Cloud's curator insight, February 10, 5:44 PM

True leadership mindfulness ... transitioning from "me" to "we"!

Graeme Reid's curator insight, February 13, 2:23 PM

A great thought-provoking article.  I get the sense that we are beginning to wake up to our realities of diminishing resources, lack of purpose, unhappiness etc - what is needed is a catalyst to speed up the rate of change.

Rescooped by Rim Riahi from Marketing Strategy and Business
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75 Content Starters for Any Industry

75 Content Starters for Any Industry | Meirc Training and Consulting | Scoop.it

Excerpt from the article by Moz Blog:
"Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.

Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea.

Here are the main sections of the article:

Individual achievement;Tools;Lists;Internal resources;Industry;How-to;Company culture;Educational series;Events;Research;Theories;Higher-level overviews;Promotional;Seasonal;Out of the box.


Whether or not you decide to use these exact ideas, I hope I've given you some directions to explore. Think hard, collaborate with smart team members, and make these your own.

No matter which post topics you choose, remember to infuse these ideas with personality, data, and insights that only you and your brand can offer. Publishing content that provides value no one else can is what truly leads to the traffic, social shares, and links you crave..."

Each section is analyzed with detailed starting points, shining examples and external links. Read full article:
http://moz.com/blog/75-content-starters-for-any-industry


Via Giuseppe Mauriello
Rim Riahi's insight:

"Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.

Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea. 

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Sreela Banerjee's curator insight, February 13, 9:53 AM

This is great for anyone starting out - and in the life skills arena, this has to be a contributor, because in today's world of work, content marketing is a major skill.... leading to website traffic and sales.  Should we be setting this as an example to work at, to our young apprentices ? 

Maribel Young's curator insight, February 13, 12:52 PM

Wow... a pretty complete list of ideas to help you get over any writers block!  Thanks for sharing.

malek's curator insight, February 16, 5:54 AM

Rich source of info. Keep handy

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4 Challenges Leaders Always Face - Sanborn and Associates

4 Challenges Leaders Always Face - Sanborn and Associates | Meirc Training and Consulting | Scoop.it

If you're a leader, chances are you face these four challenges. Here's what you can do to meet them successfully.

Rim Riahi's insight:

If you're a leader, chances are you face these four challenges. Here's what you can do to meet them successfully.

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Rescooped by Rim Riahi from Female Leadership
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Managing Yourself: The Paradox of Excellence

Managing Yourself: The Paradox of Excellence | Meirc Training and Consulting | Scoop.it

Via Maria Rachelle
Rim Riahi's insight:

Why is it that so many smart, ambitious professionals are less productive and satisfied than they should or could be? Why do so many of them find their upward trajectories flattening into a plateau? In our experience—Tom’s as a business school...

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Maria Rachelle's curator insight, January 27, 11:26 AM

New learning experiences and new opportunites  may make you feel uncertain at best and incompetent at worst. Remember that those feelings are temporary and a prelude to greater professional ability.

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The Emotionally Intelligent Way To Receive Feedback - Coaching Leaders

The Emotionally Intelligent Way To Receive Feedback - Coaching Leaders | Meirc Training and Consulting | Scoop.it

Via Garth Sanginiti
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The Emotionally Intelligent Way To Receive Feedback - Coaching Leaders
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Garth Sanginiti's curator insight, January 13, 4:31 PM
Honest, insightful feedback is important for personal growth. As such, how you receive feedback will, in part, impact your long term growth. Choose to remain open and confident through the process to maximize its benefits.
Agnes Ng's curator insight, August 7, 6:04 AM

Good for personal growth. Learn how to receive feedback.

Rescooped by Rim Riahi from Digital & Social Marketing
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7 Digital Marketing Myths Debunked

7 Digital Marketing Myths Debunked | Meirc Training and Consulting | Scoop.it
To help marketers harness the potential of digital, Conversant discredits seven commonly believed myths in the industry.

Via Baochi
Rim Riahi's insight:

Have you ever tried to explain what Content Marketing is to a small business owner?

 

Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze?

 

And what about the following …“I like the idea, but not right now.”

 

“We just don’t have time.”“I don’t write … ”

 

I could go on, but you get the picture (or like me, you’ve experienced this push-back)....

more...
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Rescooped by Rim Riahi from Strategy and Business Planning
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Three Fundamental Laws Of Success in Financial Management

Three Fundamental Laws Of Success in Financial Management | Meirc Training and Consulting | Scoop.it

Everyone knows how to be healthy:  Eat Right, Exercise, and maintain positive mental health (sleep, stress, etc.).  Very few people know the three keys to financial success, but they are equally as simple, and, after you read them, they...


Via Paul P Roberts
Rim Riahi's insight:

Everyone knows how to be healthy:  Eat Right, Exercise, and maintain positive mental health (sleep, stress, etc.).  Very few people know the three keys to financial success, but they are equally as simple, and, after you read them, they...

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Paul P Roberts's curator insight, October 17, 2013 2:50 AM

Great summary to context the MRS event in Leeds this evening, in the research market ability and desire to invest in new innovation will determine the ability to survive. Wonder how many companies price innovation is a cost as part of their business model?

Rescooped by Rim Riahi from LeadershipNow
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5 Scientific Principles of Success

5 Scientific Principles of Success | Meirc Training and Consulting | Scoop.it

Want to know what it takes to succeed? Forget conjecture and opinion. Here's the answer, backed up by scientific research

 

There are thousands of books about business success, but most are based upon the author's personal observations and consulting experience. That raises a question: Is there any science to business success?

 

Surprisingly, you can find a great deal of science in the five basic principles:

 

1. Successful companies tell stories.

We may live in the information age, but human beings are genetically identical to human beings who lived in the Stone Age. Back then, what separated humans from apes was the part of the brain called the neocortex, which in humans is huge compared with other mammals.

An important element of the huge neocortex are what neuroscientists call "mirror neurons"--brain cells that fire both when we do something ourselves or when we observe somebody else doing the same thing. When a storyteller tells a story with emotion, those emotions are echoed in the listener's mirror neurons.

 

According to psychologist Brian Sturm at the University of North Carolina, swapping relatable stories brings people closer together and builds trust, making them part of the same tribe and therefore appropriate as business partners.

 

Though stories connect people emotionally, people quickly forget facts provided outside the context of story. In fact, most people forget 90 percent of the information presented to them within "a relatively short period of time."

 

Therefore, though you will need facts and information to verify and buttress your stories, your success depends upon the stories you tell, because the stories you tell are how your customers and investors decide what it means to do business with you.

 

More: How to Tell a Business Story

2. Successful employees work smarter rather than longer.

Many companies encourage working long hours under the belief that paying fewer people to do more work increases profit. That belief, however, is unfounded.

 

Click on title or picture for complete article.


Via GSL Team
Rim Riahi's insight:

Want to know what it takes to succeed? Forget conjecture and opinion. Here's the answer, backed up by scientific research

 

There are thousands of books about business success, but most are based upon the author's personal observations and consulting experience. That raises a question: Is there any science to business success?

 

Surprisingly, you can find a great deal of science in the five basic principles:

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donhornsby's curator insight, March 20, 4:55 AM

(From the article) Having a strong, meaningful story creates a sense of community. Only doing what's important reduces both busywork and overwork. Building teams rather than spotlighting prima donnas reduces conflict, as does encouraging honesty and trust.


Not every successful business embodies all five principles, but if you read some of those thousands of books about business success, I'd wager you'll find that all successful businesses implement at least four of them.

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Leadership and Management Training Programs

Leadership and Management Training Programs | Meirc Training and Consulting | Scoop.it

What is leadership definition?
What are the leadership styles?
What is the importance of the Leadership Competencies?

#Meirc Leadership and Management programs will provide you with the answers and much more 

Chose from this reach list of the #Leadershiptraining courses to improve your #leadership Skills

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Rescooped by Rim Riahi from Marketing Revolution
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Social Media Life Cycle

Social Media Life Cycle | Meirc Training and Consulting | Scoop.it

The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.


Via MarketingLab, Marissa_stone, John van den Brink
Rim Riahi's insight:

The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.

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Carlos Polaino Jiménez's curator insight, March 6, 1:30 AM

Infografia de explicación del proceso y los estímulos para transformar a los interesados en verdaderos fans

Jenn Alevy's curator insight, March 6, 6:06 PM

Interesting, even for non-business types.

Nevermore Sithole's curator insight, March 10, 5:46 AM
Social Media Life Cycle
Rescooped by Rim Riahi from Community Management
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4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn | Meirc Training and Consulting | Scoop.it

Employee advocacy and why it makes sense to begin your efforts on LinkedIn. Includes list of platform providers including GaggleAMP, PeopleLinx, and more.


Via Steve Cassady
Rim Riahi's insight:

Employee advocacy and why it makes sense to begin your efforts on LinkedIn. Includes list of platform providers including GaggleAMP, PeopleLinx, and more.

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Charles Rein's curator insight, February 27, 9:51 AM

Why LinkedIn Employee Pages Matter

Rescooped by Rim Riahi from Business Excellence
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How to Make the Website a Successful Tool for Selling Your Business - Pin Quality Information Blog

How to Make the Website a Successful Tool for Selling Your Business - Pin Quality Information Blog | Meirc Training and Consulting | Scoop.it

Today, every business wants to reach up to great heights in minimum span of time. So, most of the businesses


Via Anthony Max
Rim Riahi's insight:

Today, every business wants to reach up to great heights in minimum span of time. So, most of the businesses

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Rim Riahi's curator insight, February 20, 4:07 AM

Today, every business wants to reach up to great heights in minimum span of time. So, most of the businesses

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Has Listening Become a Lost Art?

Has Listening Become a Lost Art? | Meirc Training and Consulting | Scoop.it

Have managers lost the ability to listen? Professor Jim Heskett reviews recent research that suggests we don't even listen to ourselves anymore. What do YOU think?


Via Kenneth Mikkelsen
Rim Riahi's insight:

Have managers lost the ability to listen? Professor Jim Heskett reviews recent research that suggests we don't even listen to ourselves anymore. What do YOU think?

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Luís Cochofel's curator insight, February 6, 7:09 AM

... so, this is the fourth article I was talking about previously...

You see?...  

Steve Browne's curator insight, February 6, 7:29 AM

#HR make sure you take note of this and see how you approach this essential skill daily !! #workplace

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Bad To Great: The Path To Scaling Up Excellence

Bad To Great: The Path To Scaling Up Excellence | Meirc Training and Consulting | Scoop.it

Before senior executives try to spread best practices, they should use seven techniques to clear out the negative behavior that stands in the way. 

 


Via Kenneth Mikkelsen
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Eli Levine's curator insight, February 18, 8:48 PM

"Destructive behavior—selfishness, nastiness, fear, laziness, dishonesty—packs a far bigger wallop than constructive behavior."

 

Funny how it is that ethics and basic tenants of morality (without the religious connotations) has a significant impact on how we operate and our chances of success on THIS level of being, not in Heaven "above".

 

Perhaps we weren't evolved enough to be able to handle the old teachings of the prophets, all those years ago and be able to interpret them on their most general level.

 

Silly brains.

Think about it!

Tony Brugman (Bright & Company)'s curator insight, May 3, 1:59 PM

Excellent piece on strategy and leadership in McKinsey Quarterly from February. Bottom-line: Aiming for Organisational Excellence? Get rid of the negative behaviour in your organisation first! The authors (including Robert I. Sutton) give seven tips for breaking bad habits and behaviour.

Gary Johnsen's curator insight, May 15, 6:46 AM

Good article on culture

Rescooped by Rim Riahi from Personal Branding and Professional networks
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The Way to Personal Branding

The Way to Personal Branding | Meirc Training and Consulting | Scoop.it
Personal Branding is something that a person does to better market themselves and their careers.

Via Brian Yanish - MarketingHits.com, Philippe Trebaul
Rim Riahi's insight:

Personal Branding is something that a person does to better market themselves and their careers.

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France Lafleur's curator insight, September 14, 2013 10:53 AM

Un guide visuel de plus pourquoi pas?

 

Michelle Gilstrap's curator insight, April 2, 8:42 AM

Very creative way to illustrate personal branding

Brian S's curator insight, April 4, 12:07 AM

Not a bad little summary

Rescooped by Rim Riahi from Education and Training, Industry engagement
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5 Reasons You Should Be Teaching Digital Citizenship

5 Reasons You Should Be Teaching Digital Citizenship | Meirc Training and Consulting | Scoop.it

5 Reasons You Should Be Teaching Digital Citizenship


Via DennisOwen1
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5 Reasons You Should Be Teaching Digital Citizenship
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You can't change how people feel about you, so don't try Just live your life and be happy.

You can't change how people feel about you, so don't try Just live your life and be happy. | Meirc Training and Consulting | Scoop.it

You can't change how people feel about you, so don't try Just live your life and be happy.


Via Ivo Nový
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You can't change how people feel about you, so don't try Just live your life and be happy.
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