Meirc Training and Consulting
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Meirc Training and Consulting
Meirc offers an impressive range of training, consulting and research services.
Curated by Rim Riahi
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Rescooped by Rim Riahi from Public Relations & Social Marketing Insight
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Study: How Big Brands Are Using Tumblr

Study: How Big Brands Are Using Tumblr | Meirc Training and Consulting | Scoop.it

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.

 

Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.

 

Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....


Via Jeff Domansky
Rim Riahi's insight:

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands.

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AdPT-Creative's curator insight, September 5, 2013 6:23 AM

Always interested to see how, by  spreading interesting informaation to linked social media , whether it generates creative briefs or revenue enquiries!

Two Pens's curator insight, September 5, 2013 12:01 PM

Tumblr has an immediacy that I like. It's so easy to make your Tumblr page interesting so it doesn't feel like the same level of "work" that blogging does. 

Ouida Sparkman's curator insight, September 6, 2013 12:50 PM

Who would have thought?

Rescooped by Rim Riahi from Social Media Strategies
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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Meirc Training and Consulting | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good, Ivo Nový
Rim Riahi's insight:

"If you define influence by the size of your Klout score, you can stop reading this right now..."

 
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe