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Meirc Training and Consulting
Meirc offers an impressive range of training, consulting and research services.
Curated by Rim Riahi
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Rescooped by Rim Riahi from Public Relations & Social Media Insight
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Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser

Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser | Meirc Training and Consulting | Scoop.it

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

We ask because, before today, we’d never heard of JetBlue Airways chairman Jeff Peterson. But now we don’t just know who he is—we know that he has some ideas about how to make his industry more efficient. You can see by the numbers that his LinkedIn post on “A Common Sense Solution to Slow Airline Boarding” has been quite successful....


Via Jeff Domansky
Rim Riahi's insight:

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

more...
Jeff Domansky's curator insight, October 9, 2013 11:25 PM

Gut instinct says Influencer program is smart PR and reputation management. Sure, if you're not shilling, spinning or shouting (marketing).

Rescooped by Rim Riahi from Public Relations & Social Media Insight
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Six Reasons Why Your PR Campaign Isn't Working | Huffington Post

Six Reasons Why Your PR Campaign Isn't Working | Huffington Post | Meirc Training and Consulting | Scoop.it

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

 

It's time for some real talk, everyone.

 

Take this scenario: you launched a new product, you hired a PR firm, you paid a hefty monthly retainer, and now you are disappointed. Where are your results? Where is your fame? Why isn't your product selling like a Kardashian perfume?

 

I have worked with a lot of different PR firms, companies and brands. I have worked with everyone from Fortune 500 companies to mother/daughter teams making beauty products in the basement, from celebrities to regular folk. And more times than not, when a PR campaign isn't working, it's due to one of the scenarios below -- but your publicist is too scared to tell you the truth.

 

Here now, the reasons why your PR campaign isn't working...


Via Jeff Domansky
Rim Riahi's insight:

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

more...
Jeff Domansky's curator insight, April 15, 2013 6:37 PM

This is a valuable reality check for businesses hiring PR consultants. if your PR isn't working, you need to rethink.

Rescooped by Rim Riahi from Public Relations & Social Media Insight
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Top PR Recruiters: What PR jobs are hot, where? | The PR Coach

Top PR Recruiters: What PR jobs are hot, where? | The PR Coach | Meirc Training and Consulting | Scoop.it

PR Jobs booming say top PR recruiters ...

 

Halfway through 2013, the PR job outlook has rarely looked so positive. Three top PR recruiters tell us what PR jobs are hot, what skills are in demand and who’s hiring.

 

I interviewed three leading US PR recruiters including:Lynn Hazan, President of Lynn Hazan & Associates in Chicago; Amy Segelin, President of Chalenor Associates with offices in Boston and New York City; andDennis Spring, President, Spring Associates in New York City.

 

What PR jobs are hot?

The experts’ collective assessment? If you’ve got internal communications, marketing communications, healthcare or digital technology with social media experience, polish up your resume....


Via Jeff Domansky
Rim Riahi's insight:

PR Jobs booming say top PR recruiters ...

 

Halfway through 2013, the PR job outlook has rarely looked so positive. Three top PR recruiters tell us what PR jobs are hot, what skills are in demand and who’s hiring.

more...
Jeff Domansky's curator insight, July 9, 2013 6:29 PM

The PR recruiters say PR jobs are there. Here's what to know and how to get ready...