For every Amazon, Apple, Facebook, Twitter, Netflix, and Google, there are still thousands of midsized and large organizations that are doing nothing with big data beyond giving it lip service.
One big barrier to implementation is the incessant noise around big data from consultants, vendors, and the media. The din leaves many, if not most, CXOs confused and intimidated. They wonder: Do we start small or large? Is big data just another IT project that can be run by a unit head? And what’s the ROI going to be, anyway?