It's a springtime Saturday, with the weather finally warming up for a lot of folks. Sounds like the perfect day for brunch with friends, right? Wrong. Instagram is down, and it's causing a panic among aspiring food photographers.
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.
Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
SPN is a new quarterly digital magazine which showcases the very best of contemporary Spanish design, arts, culture, gastronomy, travel and music. Available as a free download, this cutting edge new app aims to bring young Spanish artists and designers to the forefront of the global arts scene. Each issue of SPN is themed around a season and issue 0 has winter at its heart, a season not always associated with Spain. From taking a look at where the Go-go's go in Ibiza's low season, Spain's blossoming cabaret culture and Valencia's art collectives, to the hottest property from Madrid Fashion Week and interviews with Manolo Blahnik, Jane Joyd and the pastry chef with a difference, Christian Escribà. The launch issue also features a specially designed video front cover by SUSO33 and an intriguing look at the most unlikely places to find street art.
Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?
We share more content from more sources with more people more quickly and more often than ever before. That’s quite a mouthful, but it’s true. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?
Most people join social networks to they can interact with people they know, not with a brand. Social media fosters a group/herd mentality — you learn from and are recognized by your peers, and you rely on them for a sense of belonging. The vast majority of social media sharing is motivated by selfishness — sharing something funny or informative improves your social capital, which is the esteem others have for you and your reputation.
The New York Times Customer Insight Group’s study, The Psychology of Sharing, set out to determine what motivates people to share content online. They found that we share to:
Bring valuable and entertaining content to othersDefine ourselves to othersGrow and nourish relationshipsMarket causes or brandsAchieve self-fulfillment
Veteran hotelier, tourism advocate and community activist W.A. ‘Toppy’ Cowen has died at the age of 78.Mr Cowen, who managed the Pink Beach Club for 20 years, died on Wednesday in Kelowna, British Columbia, where he lived for the last five years of his life.The son of lighthouse keeper Rudolph Cowen, Mr Cowen was born in what is now the tea room of Gibbs Hill Lighthouse.After attending Port Royal School, and the Commercial School in Southampton, he went into the restaurant business,
In 2014, content marketing is expected to become a much more widely used marketing tactic. In fact, in a recent survey, 74% of brands expect to increase their content marketing spend in 2014. However, as Jason Falls rightly pointed out, content marketing alone will fail.
Over 2013 and the first part of 2014, many brands have been pummelled online. Facebook’s updated algorithm now means brand pages receive on average a pathetic 2% organic reach. Meanwhile, Google released a series of algorithm updates resulting in brutal penalizations of previously high ranking sites who had been using shady tactics in the past. With all the hype around content marketing, there is the risk that businesses and marketers will see it as a golden egg, and then cut expenditure on SEO and Social Media, which are actually both vital channels.
The truth is, content marketing thrives when incorporated into a wider digital marketing strategy, but fails alone. In this article we’ll look at the benefits of a combined content and social strategy, and exactly how to go about running your campaign.
Valencia Premium was created to bring together, under one umbrella organization, the high-end tourism-related companies of the Valencia region; companies which set the benchmark in terms of quality, proven professional trajectory, guarantee of service, and which offer exclusive experiences to travelers.
[Photographs: Max Falkowitz] It's a misty Wednesday afternoon and the pigs are hard at work. So is their porquero Juan Carlo, who's busy guiding them across this 1,700 acre farm to the land's choicest acorns. At sunrise, Juan Carlo...
Una tendencia que gana terreno. Dubai implanta la tasa turística. Nuevo impuesto por pernoctaciones a partir del 31 de marzo. Hosteltur, portal líder en noticias sobre turismo.
Jorge Rubio Navarro's insight:
Parece que la tendencia es imparable y que es la fuente de ingresos para promoción turística del futuro. ¿ cuanto has pagado en tus viajes en el último año por este concepto? calcúlalo y te llegarás una sorpresa...