Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well. So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
Boston Globe Technology's march lands on the beach Boston Globe Those tags, which will monitor travel to and from the beach, use a technology similar to the chips on numbers worn by runners to record their race times, said Bruce Schulman, a Duxbury...
'Tourism is the hub that unites everybody' Press & Sun-Bulletin We work with our local businesses and tourism attractions to help promote them and to give them resources to market themselves. We also help with a lot of the events.
Telegraph.co.uk 2000 apprentices boost London technology scene Telegraph.co.uk The capital's digital technology sector is expected to create an 46,000 new jobs in the city over the next decade and Boris Johnson, the Mayor of London, has said he...
Add / Remove While the 3Doodler has already enabled users to draw new objects into existence with just a pen and some 3D printing technology, translating the qualities of physical objects into digital materials is a bit more tricky.
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.
Hola and welcome to our summer issue of SPN, the digital magazine inspired by off-the-beaten-track Spain! In this issue of SPN you will find: - Inspiring ideas for summer travel in Spain. Our Shy City guide to Córdoba, a quirky stroll around Gràcia in Barcelona and a review of Mulafest, the festival of urban creativity, which takes place every year in Madrid. - A new Global Round-up with a choice number of Spain-related events around the world. - Want to avoid any faux pas in your summer culinary expeditions? Look no further than Xavier Agulló's acerbic seasonal list of what's hot and what's not in the world of gastronomy. - Take our Gallery & Museum highlights with you for suggestions of all that the contemporary art world in Spain has to offer. - More the musical type? We've also got you covered with a guide and a photo collage to summer music festivals in Spain, an interview with exciting new band Wild Honey and a specially curated Spotify playlist. All this and much more so delve into this issue of SPN, explore its contents and take it with you this summer!
Tourism in Napa County booms, but why? Napa Valley Register As tourism revenue in Napa County skyrocketed this year, hitting pre-recession levels and beyond, a countywide tourism improvement district created by the hotel industry in 2010 claims...
The world is moving from desktops & laptops to mobiles & tablets. Marketers worldwide face a challenge to weave out mobile marketing plans. This infographic by the Social Media Research Team at Convonix, which will sum up the importance of mobile internet as a marketing medium.
New event for MICE Market: MEET IN SPAIN 2014 opens...
Jorge Rubio Navarro's insight:
Meet in Spain 2014 is an online platform which promotes virtual meetings between U.S.-based MICE professionals (meeting planners, incentive houses, conference planners, associations, and event planners) and providers from Spain: Convention Bureaux, hotel chains, destination management companies (DMCs) and venues. The virtual trade show www.meetinspain2014.com will kick off next Monday, June 2nd.
Imagine looking outside your window and seeing that you are in a city that is easy to walk, modern yet centuries old, and surrounded by small, green mountains … and it’s located next to a port. This is Bilbao, Spain.