“ he fastest growth in travel industry advertising spend will come from social and video commercials, says recent Expedia Media Solutions/Phocuswright research. The growth is aligning well with the growth in gross bookings, with the research predicting an increase of $29 million spent on travel display ads between 2013 and 2015. As far as where this money is being spent, social and video ad budgets have tripled in the years between 2011 and 2014, and account for 18% of the total digital dollars spent. Other stats include: Foursquare was ranked as the least effective form of advertising by 53% of surveyed travel advertisers. Facebook, on other other hand, was ranked as at least moderately effective for 68% of travel advertisers. 84% of those advertisers are either currently deploying or testing Facebook page photos and or link photos.”
Via Roland Schegg
“ Lucy is the name of the new mobile app launched by Virgin Hotels. The app will complement the guest experience with a full list of features, including some industry-leading integrations. It seems that the countdown to the truly connected smart hotel room will end in 2015! The list of features includes: Temperature: Hotel guests will be able to adjust the temperature in the room from the app. Virgin Hotels is one of the first hotel brands in the world to offer this smart functionality within the guest room. Room service: The app is fully integrated with the room service function, allowing guests to view menus and order directly from the app. This is a boon for the hotel F&B operation as well, given the fact that there are now additional marketing opportunities via photos and marketing messaging personalized to the guest. For late night eats, guests can order via the app and have the food waiting upon return. Media: Guests can stream their own video and music through the app, so the true “content on demand” can begin to occur within hotel rooms. This has been an “upcoming trend” in hotel technology for awhile now. It’s good to see direct streaming solutions finally trickling down into the guest experience. Remote control: The app can also act as a remote control, eliminating annoying hotel-style remotes or a prolonged search for a misplaced one. Communication: Each hotel will have a chat board, allowing guests to connect over shared recommendations. These recommendations will also come from staff, as the app will connect guests to more tips and recs from the hotel’s concierge and other content providers throughout a stay.”
Via Roland Schegg
“ Estudiantes del MIT crearon un prototipo de ficción que puedes sentir con todo el cuerpo. El libro viene con un chaleco que vibra, se calienta, se enfría, se expande y se contrae para general más”
Via CITA FGSR, ThePinkSalmon
The Croatian National Tourist Board kicked off a new marketing campaign today to draw tourists throughout all seasons of the year.The campaign Croatia 365 aims to educate visitors about the experiences offered in 22 destinations, breaking tourists’ interests down to culture, outdoors activities, biking, wellness, food and wine, and meetings.Croatia’s most popular tourist season is the summer so the campaign highlights activities in each of these categories available throughout the other seasons. In 2013, 63 percent of total tourists for the year arrived in June, July and August.
Via Thomas-Penette Michel
I’m currently in Pamplona, Spain, for the 2014 San Fermin Festival, or Running of the Bulls. While there are no exact estimates on the number of tourists the festival brings to the city each year, it is estimated around 200,000; approximately 2,000 people run per day during the week (there… [read more]
La secretaria de Estado de Turismo del Ministerio de Industria, Energía y Turismo, Isabel Borrego Cortés, ha aseverado que "diversificar la oferta turística, los segmentos, los mercados y los territorios" es clave para abrir España a mercados...
Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well. So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
“ Hospitality channel manager SiteMinder has revealed booking.com retained its top spot as the biggest revenue earner for the 14,000 hotels using its platform in 2014. The global OTA came out above rival Expedia in second and Siteminder’s own direct Booking Button, reflecting the rise of the direct channel, said SiteMinder. The 2014 revenue earning table was unveiled as SiteMinder announced it had signed up Spain’s largest hotel chain Sercotel, further establishing it in the Spanish market.”
Via Roland Schegg
The 1926 death of visionary self-taught architect Antonio Gaudí left unfinished Barcelona’s La Sagrada Família basilica, his magnificent masterwork characterized by soaring, organically inspired towers.
“Gartner released last week its latest Hype Cycle for Emerging Technologies. Last year, big data reigned supreme, at what Gartner calls the “peak of inflated expectations.” But now big data has moved down the “trough of disillusionment,” replaced by the Internet of Things at the top of the hype cycle. [...]”
Via Luis Costa, omiralbell
“ The Longest Lasting Emotions In Customer Experience. Recent research published in the journal: Motivation and Emotion shows which emotions last the longest and why. We explore what this means for customer service and customer experience leaders.”
Via beyondthearc, Fred Zimny, ThePinkSalmon
You’ve seen the logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it's the network you turn on to watch your favorite Thursday night show. But do you know what's hidden within those iconic logos you think you are so familiar with? The infographic below shows 40 brand logos and the little-known messages their creators cleverly hid within the image. See how many you can spot.
Via Russ Merz, Ph.D.
“ The recent 3D printing explosion on the educational market has left many educators wondering how they can afford to integrate this technology into the classroom. Most schools do not have the luxury of purchasing a 3D printer but still want to provide the experience for their students. 3D pens made their debut on Kickstarter this …”
Surya Retreats combines the need for age-old devoted yogic practices with the modern travellers’ craving for adventure. It was born out of Laura Bujalance’s sudden need to show all her fellow yogis what her beautiful country, Spain, has to offer. A yogini herself, Laura has worked internationally over the last 10 years in the tourism industry, specializing in destination marketing for her home country. Her priceless contacts and deeply-inspiring attitude towards life made Surya Retreats possible.
Surya Retreats counts with a dedicated team of professionals which value the quality of service while understanding the spiritual, inner sense of yoga.
Hola and welcome to our summer issue of SPN, the digital magazine inspired by off-the-beaten-track Spain! In this issue of SPN you will find: - Inspiring ideas for summer travel in Spain. Our Shy City guide to Córdoba, a quirky stroll around Gràcia in Barcelona and a review of Mulafest, the festival of urban creativity, which takes place every year in Madrid. - A new Global Round-up with a choice number of Spain-related events around the world. - Want to avoid any faux pas in your summer culinary expeditions? Look no further than Xavier Agulló's acerbic seasonal list of what's hot and what's not in the world of gastronomy. - Take our Gallery & Museum highlights with you for suggestions of all that the contemporary art world in Spain has to offer. - More the musical type? We've also got you covered with a guide and a photo collage to summer music festivals in Spain, an interview with exciting new band Wild Honey and a specially curated Spotify playlist. All this and much more so delve into this issue of SPN, explore its contents and take it with you this summer!