The problem of proliferating plastic waste on land and in the ocean was one of the many focuses of last month’s Rio+20 conference. One side event, Plasticity, focused on how companies and their stakeholders can find solutions by scaling up new technologies, products and processes.
A new plastics partnership
“Plastic is great for many uses, but when we throw so much of it away it is bound to build up in our communities in ways that have negative impacts, and that is what we are seeing today around the world and in the ocean ecosystem,” said Doug Woodring, organizer of Plasticity and founder of Ocean Recovery Alliance. He hopes Plasticity will be seen as a turning point in transitioning post-consumer plastic from waste to a renewable resource with numerous business opportunities.