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With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you.
Via Susan Bainbridge
This post was written by Melonie Gallegos for iMediaconnection
In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!
Here's an excerpt:
"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"
When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.
Here are some highlights:
There are a lot of websites offfering curation-type services
To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.
**social bookmarking and news
**Aggregation and syndication networks
**There are 8 ways your brand can get in on the action
Here are a few that caught my attention:
Become a curator creator
**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up
**appreciating other people's content and having two-way conversations
Create an Interest-based content strategy
**Focus on the interests of your audience, not your products and services!
**Allign their real-life interests with your brand position
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/IXNQQB]
Via janlgordon, Jekaterina Cernobrovaja
This piece was written by Eric Brown for social media explorer.
I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam.
Here are some highlights:
Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
The author says and I agree with him:
**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".
There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:
**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.
**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC
**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article: [http://bit.ly/kmZvJg]
Via janlgordon, michel verstrepen
Scoop.it, the startup that approaches Web content curation by letting you create a topic-specific blog-style feed that others can follow (see our initial coverage here, and more here), has launched an iPhone app that allows you to manage your topics on the go.
While many mobile apps for curation services are simply designed to view content, Scoop.it is designed for sourcing and sharing too.
For each of the topics you manage, Scoop.it will suggest recent articles from around the Web which you may wish to share. Each suggestion can be shared to your page or removed with a couple of taps.
If you want to share something manually, meanwhile, you have two options; you can either enter the URL, title, and a note to go with it, or there’s a bookmarklet you can install to share easily from the iPhone’s own browser. Unfortunately, as with other iPhone bookmarklets, it’s a little fiddly to set up.
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://tnw.co/rSBqd1]
Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.
Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
[Read more and watch the video: http://read.bi/s1iQsj]
Na semana em que estão todos falando das mudanças na Timeline das Fan Pages do Facebook, compartilho com vocês esse artigo selecionado pela Janl Gordon.
Segundo ela, a nova timeline do Facebook proporciona para as marcas uma forma de inserir os negócios nas mídias sociais, muito mais do que apenas adicionar mídias sociais aos negócios.
Novo formato que incorporou o design thinking , trazendo grande força ao visual;
A possibilidade da customização das páginas as deixa mais atraentes, relevantes e diferenciadas para os seus clientes e consumidores;
A possibilidade de visualização dos seus próprios posts sobre a marca, lado a lado com os de seus públicos, sem a confusão de páginas de mensagens de estranhos e pessoas fora do seu círculo de influência, ajuda muito no impacto.
Eu ainda estou experimentando a nova timelline nas minhas Fan Pages da Clear educação, Portal Voluntarios Online e Social Good Brasil, mas tendo a achar que essas modificações, quando bem utilizadas, irão incrementar as estratégias das marcas e causas nesse poderoso canal.
Abaixo o post da Janl Gordon em Inglês e as fontes que ela utlizou.
This piece is from AllFacebook - I selected this article because I thought it was worthy of your attention. I personally am getting better results since I changed my page to the new timeline and have made incredible progress building brand awareness and gaining support from my colleagues.
Here are some of the highlights:
Facebook's new timeline now gives brands a way to bring their business to social media, rather than just adding social media to their businesses
Here are some of the benefits:
**New format that incorporates design thinking
visualization is now the driving force behind social media, Pinterest has risen to popularity because it lets people express their lives visually
**the abillity for brands to customize their pages to fit their message and most important
**the ability for brands to make their pages personalized and relevant to consumers
**the timeline page reflects and showcases the brand, helping to drive differentiation
**Facebook timeline allows you to see brand posts side-by-side with posts from your friends about the brand, without the clutter of pages of posts from strangers & people outside your circle of influence
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read full article here: [http://bit.ly/Af88Pb]
Via janlgordon, Fernanda Bornhausen Sá
"In its Policy Priorities report, Can Social Media and School Policies be “Friends,” ASCD provides a state-of-the union on social media use in schools. How administrators and educators deal with federal regulations, defining what’s legal, parsing out school responsibilities and weighing them against the benefits of using social media to engage and communicate with students are all addressed in this useful guide."
Via EDTC@UTB, k3hamilton, Jack Patterson
A new report ranks the social media performance of the world’s top 50 most valuable brands, and it seems that Google fared pretty well.
Google was the clear leader overall, with Disney, Apple, Starbucks and BlackBerry next in the ladder. The bottom five social performers from the top 50 most valuable brands were Marlboro, Berkshire Hathaway, JP Morgan Chase, Goldman Sachs and China Mobile.
The study was carried out by social media consultancy Sociagility, applying its social media performance measurement methodology, which was drawn equally from established independent studies by Millward Brown and Interbrand.
Food for thought from Toddi Gutner for Business2Community:
I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:
****Are You Mobilizing Communities or Just a Voice in the Crowd?
I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)
It's a juggling act but one I think we're all experiencing on one level or another.
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.
This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:
This is what particularly caught my attention:
**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?
**They can be positive, negative or have a perverse effect contrary to what was originally intended.
****So are there any unintended consequences to compulsively tweeting from an event or otherwise?
This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.
One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and
**related ability for analytic thought will be reduced to nanoseconds.
I'd love to hear your Thoughts?
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/vNC1cn]
Via janlgordon, Mike Ellsworth, michel verstrepen