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Rescooped by Jose H. Flores from social: who, how, where to market
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | "Social Media" | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


Via janlgordon, Jekaterina Cernobrovaja
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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
Rescooped by Jose H. Flores from BI Revolution
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Find Out Who Is Pinning You

Find Out Who Is Pinning You | "Social Media" | Scoop.it

**** A new kind of business intelligence, valuable, immediate and telling. I've always wanted to find a way to find Gladwell's Mavens, Connectors and Salespeople. Not all people are the same, but what a great, creative way to find a new kind of BI. Thanks Robin - Marty

Robin Good: If you are trying to better understand what your fans, readers and customers like and appreciate from you the most, you may want to start considering Pinterest as a resource for valuable insight on this front.

It is quite easy in fact to discover "who is pinning you" by simply changing in this URL, the "sitename.com" with your site domain:

 http://pinterest.com/source/sitedomain.com/ 

 

That's all there is to it.

 

Go and try it out yourself.

 

 

 

 


Via Robin Good, Martin (Marty) Smith
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Rescooped by Jose H. Flores from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Why We're All Suddenly Obsessed With Pinterest

Why We're All Suddenly Obsessed With Pinterest | "Social Media" | Scoop.it

It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg]

 

It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive.

 

1. Pinterest rides (and defines) a new trend: social relevance.

 

Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts.

 

Read more: http://www.fastcompany.com/1818729/why-are-we-all-suddenly-pinterested


Via Martin Gysler, ABroaderView
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Rescooped by Jose H. Flores from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients :: PR News

Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients :: PR News | "Social Media" | Scoop.it

There's a lot to like about Pinterest-not least its rapidly expanding user base. Here is a baker's dozen tips to help your pins (and your clients' pins) get noticed and repinned....


Via Jeff Domansky, ABroaderView
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Rescooped by Jose H. Flores from Curate your personal learning environment
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Pin Your Scoop: Create Visual Collections From Your Best Scoops

Pin Your Scoop: Create Visual Collections From Your Best Scoops | "Social Media" | Scoop.it

Robin Good: If you are looking for ways to let your scoop.it content to reach more people and to get discovered by those who are not yet aware of you, the new Pinterest integration in Scoop.it should certainly be a welcome addition.

 

With this new addition, not only you can share your curated stories inside your Scoop.it newsradar with your Facebook, Twitter, Linkedin, Tumblr and Wordpress friends, but you can also "pin" selected ones to create alternative "collections" on Pinterest.

One potentially good approach is the one of leveraging Pinterest to do what Scoop.it is not (yet) so good at. For example, after you have been curating a newsradar for a while, you can easily create "greatest hits" collections out of the best ones, or sub-thematic digests on specific topics, and Pinterest is a perfect tool to do that.

In essence you can "re-curate" your own curated news, in alternative ways which take advantage of Pinterest strength in building "visual collections" rather than news channels.

 

N.B.: To access the new "Pin it" button on Scoop.it, click the sharing button below any scoop and you will find it there next to the G+ one.

More info: http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/  
 


Via Robin Good, RIVKI GADOT
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janlgordon's comment, February 25, 2012 11:37 PM
Thanks you, great insights and suggestions Robin!
Rescooped by Jose H. Flores from WEBOLUTION!
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Curate Your Own Video Board: Chill Is The New Pinterest for Video

Robin Good: Chill, the video sharing and discovery site, has just introduced a new feature that allows anyone to clip and share, on a Pinterest-like thematic board, all of the video clips he finds on the web.

 

The new Chill bookmarklet works very much like the Pinterest one. When you click it, a page shows you all of the video clips found in that page and offers you to clip and "post" the one you want, with your comments. 

 

It's as easy as that.

 

The generated "curated" Chill video boards are easy to scan and browse, though, in my view, a great boon would be the ability to check a few of those videos and to click a play button that plays them full screen back to back. This way I have the best of curated content, my own selection, and the final lay-back and watch gratification option. 

 

Very promising. 

 

Go try it out now: http://chill.com/bookmarklet 


Via Robin Good, Jimi Paradise
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