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Google Announce Launch Of New Social Media Measurement Tool - Social Reports

Google Announce Launch Of New Social Media Measurement Tool -  Social Reports | "Social Media" | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello, Robin Good, David Blundell, Khaled El Ahmad
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Rescooped by Jose H. Flores from social: who, how, where to market
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3 Steps to an Effective Social Media Strategy

3 Steps to an Effective Social Media Strategy | "Social Media" | Scoop.it

Do you have a social media strategy for your business yet? Some very sound advice from Amy Porterfield of Social Media Examiner . . .


Via David Blundell, Jekaterina Cernobrovaja
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Rescooped by Jose H. Flores from SOCIAL MEDIA, what we think about!
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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler
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Ash Sadek's curator insight, May 3, 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

Rescooped by Jose H. Flores from Digital Marketing & Social Networking
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5 Ways to Turn Social Customers Into Brand Ambassadors

5 Ways to Turn Social Customers Into Brand Ambassadors | "Social Media" | Scoop.it
Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service.

Via David Blundell, Neil Wilkins
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David Blundell's comment, November 25, 2011 3:42 AM
@wayneb77 - pleasure - I particularly like the advice on response times.
Rescooped by Jose H. Flores from Marketing de Conteúdo - Curadoria de Conteúdo
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A timeline do Facebook é a melhor coisa para marcas desde o Pinterest- Facebook Timeline Is The Best Thing For Brands Since Pinterest

A timeline do Facebook é a melhor coisa para marcas desde o Pinterest- Facebook Timeline Is The Best Thing For Brands Since Pinterest | "Social Media" | Scoop.it

Na semana em que estão todos falando das mudanças na Timeline das Fan Pages do Facebook, compartilho com vocês esse artigo selecionado pela Janl Gordon.

 

Segundo ela, a nova timeline do Facebook proporciona para as marcas uma forma de inserir os negócios nas mídias sociais, muito mais do que apenas adicionar mídias sociais aos negócios.

 

Alguns benefícios:

 

Novo formato que incorporou o design thinking , trazendo grande força ao visual;

 

A possibilidade da customização das páginas  as deixa mais atraentes, relevantes e diferenciadas para os seus clientes e consumidores;

 

A possibilidade de visualização dos seus próprios posts sobre a marca, lado a lado  com os de seus públicos,  sem a confusão de páginas de mensagens de estranhos e pessoas fora do seu círculo de influência, ajuda muito no impacto.

 

Eu ainda estou experimentando a nova timelline nas minhas Fan Pages da Clear educação, Portal Voluntarios Online e Social Good Brasil, mas tendo a achar que essas modificações, quando bem utilizadas, irão incrementar as estratégias das marcas  e causas nesse poderoso canal.

 

Abaixo o post da Janl Gordon em Inglês e as fontes que ela utlizou.

 

 

This piece is from AllFacebook - I selected this article because I thought it was worthy of your attention. I personally am getting better results since I changed my page to the new timeline and have made incredible progress building brand awareness and gaining support from my colleagues.

 

Here are some of the highlights:

 

Facebook's new timeline now gives brands a way to bring their business to social media, rather than just adding social media to their businesses

 

Here are some of the benefits:

 

**New format that incorporates design thinking

visualization is now the driving force behind social media, Pinterest has risen to popularity because it lets people express their lives visually

 

**the abillity for brands to customize their pages to fit their message and most important

 

**the ability for brands to make their pages personalized and relevant to consumers

 

**the timeline page reflects and showcases the brand, helping to drive differentiation

 

**Facebook timeline allows you to see brand posts side-by-side with posts from your friends about the brand, without the clutter of pages of posts from strangers & people outside your circle of influence

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://bit.ly/Af88Pb]


Via janlgordon, Fernanda Bornhausen Sá
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10 Tips for LinkedIn Social Networking

10 Tips for LinkedIn Social Networking | "Social Media" | Scoop.it

Social networking sites have each a unique protocol and don’t usually provide members with practical how-to advice to help use their sites effectively. They let us figure out the how-tos on our own.

 

I share in this article my basic LinkedIn how-tos that may shorten your learning curve and save you time and frustration. They are merely suggestions, not rigid guidelines. If you have an idea or advice you find helpful, please share it with us in a comment.

 

Here are ten tips for maximizing your LinkedIn social networking success:...


Via Martin Gysler, Gerrit Bes
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9 Ways Top Brands Use Social Media for Better Customer Service

9 Ways Top Brands Use Social Media for Better Customer Service | "Social Media" | Scoop.it
There's a lot to be learned from how the big brands handle their customers on social media channels. These 9 examples should be part of your customer service playbook.

Via David Blundell, Neil Wilkins
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David Blundell's comment, December 19, 2011 3:53 AM
@Hidden ground and Khaled - No probs- some really good advice here . . .
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Social Media Marketing By the Numbers [INFOGRAPHIC]

Social Media Marketing By the Numbers [INFOGRAPHIC] | "Social Media" | Scoop.it
The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub, the leading social media marketing software for marketers to publish, manage, measure and engage acros...
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