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4 examples of Gamification within TV and the Media

4 examples of Gamification within TV and the Media | "Social Media" | Scoop.it

Gamification or game dynamics is being more and more widely used as a viable marketing tool, which encourages customer engagement, customer loyalty and brand awareness. Gamification has expanded into the world of television and news media, with all kinds of media outlets such as TV shows and newspapers using it to track, engage with and ultimately retain their audiences.


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Gamification Goes Mainstream

Gamification Goes Mainstream | "Social Media" | Scoop.it

"Over the past year we have watched gamification grow in popularity. With each company that implements gamification, the term seems to gain ground in becoming recognized as a successful solution to engagement and loyalty problems online. Gamification was even short listed for word of the year in Oxford’s Dictionary 2011. We decided to recognize the growing popularity and success of gamification and its implementations in this infographic below (because let’s face it, everything is better as an infographic).You can read more about it’s success on Forbes or ReadWrite Enterprise. A HUGE thanks to Matt Shobe and Chad Jacobson for their work on this!" - via http://mygamification.com [BigDoor]


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