How the world’s 50 most valuable brands are faring in social media [Infographic] | "Social Media" | Scoop.it

A new report ranks the social media performance of the world’s top 50 most valuable brands, and it seems that Google fared pretty well.

 

Google was the clear leader overall, with Disney, Apple, Starbucks and BlackBerry next in the ladder. The bottom five social performers from the top 50 most valuable brands were Marlboro, Berkshire Hathaway, JP Morgan Chase, Goldman Sachs and China Mobile.

 

The study was carried out by social media consultancy Sociagility, applying its social media performance measurement methodology, which was drawn equally from established independent studies by Millward Brown and Interbrand.


Via Matmi