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Rescooped by Jose H. Flores from social: who, how, where to market
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | "Social Media" | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


Via janlgordon, Jekaterina Cernobrovaja
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Giuseppe Mauriello's comment, May 2, 2012 11:58 AM
"thank you"!
Rescooped by Jose H. Flores from SM
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Forget Branded Content, Tell a Great Story - Forbes

Forget Branded Content, Tell a Great Story - Forbes | "Social Media" | Scoop.it

"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."

 

The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).

 

But one step at a time :) ....


Via Karen Dietz, Martin (Marty) Smith, Khaled El Ahmad
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janlgordon's comment, December 5, 2011 10:06 AM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 7:00 PM
Thanks Khaled. Marty
Rescooped by Jose H. Flores from Marketing de Conteúdo - Curadoria de Conteúdo
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A timeline do Facebook é a melhor coisa para marcas desde o Pinterest- Facebook Timeline Is The Best Thing For Brands Since Pinterest

A timeline do Facebook é a melhor coisa para marcas desde o Pinterest- Facebook Timeline Is The Best Thing For Brands Since Pinterest | "Social Media" | Scoop.it

Na semana em que estão todos falando das mudanças na Timeline das Fan Pages do Facebook, compartilho com vocês esse artigo selecionado pela Janl Gordon.

 

Segundo ela, a nova timeline do Facebook proporciona para as marcas uma forma de inserir os negócios nas mídias sociais, muito mais do que apenas adicionar mídias sociais aos negócios.

 

Alguns benefícios:

 

Novo formato que incorporou o design thinking , trazendo grande força ao visual;

 

A possibilidade da customização das páginas  as deixa mais atraentes, relevantes e diferenciadas para os seus clientes e consumidores;

 

A possibilidade de visualização dos seus próprios posts sobre a marca, lado a lado  com os de seus públicos,  sem a confusão de páginas de mensagens de estranhos e pessoas fora do seu círculo de influência, ajuda muito no impacto.

 

Eu ainda estou experimentando a nova timelline nas minhas Fan Pages da Clear educação, Portal Voluntarios Online e Social Good Brasil, mas tendo a achar que essas modificações, quando bem utilizadas, irão incrementar as estratégias das marcas  e causas nesse poderoso canal.

 

Abaixo o post da Janl Gordon em Inglês e as fontes que ela utlizou.

 

 

This piece is from AllFacebook - I selected this article because I thought it was worthy of your attention. I personally am getting better results since I changed my page to the new timeline and have made incredible progress building brand awareness and gaining support from my colleagues.

 

Here are some of the highlights:

 

Facebook's new timeline now gives brands a way to bring their business to social media, rather than just adding social media to their businesses

 

Here are some of the benefits:

 

**New format that incorporates design thinking

visualization is now the driving force behind social media, Pinterest has risen to popularity because it lets people express their lives visually

 

**the abillity for brands to customize their pages to fit their message and most important

 

**the ability for brands to make their pages personalized and relevant to consumers

 

**the timeline page reflects and showcases the brand, helping to drive differentiation

 

**Facebook timeline allows you to see brand posts side-by-side with posts from your friends about the brand, without the clutter of pages of posts from strangers & people outside your circle of influence

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://bit.ly/Af88Pb]


Via janlgordon, Fernanda Bornhausen Sá
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