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"Social Media"
News and Tips About Social Media & Tech News
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Rescooped by Jose H. Flores from Public Relations & Social Media Insight
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Twitter as Brand Marketing Tool | Social Media Today

Twitter as Brand Marketing Tool | Social Media Today | "Social Media" | Scoop.it

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey....
Via Jeff Domansky
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Jeff Domansky's curator insight, April 2, 2:38 PM

Recent Twitter research may help you focus your business tweeting.

Beatriz Recio's curator insight, April 2, 4:30 PM

¿Es Twitter efectivo como herramienta de branding para las marcas?

Scooped by Jose H. Flores
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How To Turn Your Customers Into Marketers

How To Turn Your Customers Into Marketers | "Social Media" | Scoop.it

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.

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Rescooped by Jose H. Flores from Social Media (network, technology, blog, community, virtual reality, etc...)
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The 10 Countries With The Most Active Twitter Users

The 10 Countries With The Most Active Twitter Users | "Social Media" | Scoop.it
REVEALED: The 10 Countries With The Most Active Twitter Users...

Via Gust MEES, roberto toppi
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Rescooped by Jose H. Flores from social: who, how, where to market
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3 Steps to an Effective Social Media Strategy

3 Steps to an Effective Social Media Strategy | "Social Media" | Scoop.it

Do you have a social media strategy for your business yet? Some very sound advice from Amy Porterfield of Social Media Examiner . . .


Via David Blundell, Jekaterina Cernobrovaja
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Rescooped by Jose H. Flores from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Twitter begins censoring content: How this will affect you | ZDNet

Twitter begins censoring content: How this will affect you | ZDNet | "Social Media" | Scoop.it
Twitter said today that it will begin censoring tweets, if required by law, on a country-by-country basis.

Via Gust MEES, ABroaderView
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Rescooped by Jose H. Flores from Social Media (network, technology, blog, community, virtual reality, etc...)
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Why Twitter is becoming more like Facebook

Why Twitter is becoming more like Facebook | "Social Media" | Scoop.it
Inadvertently or not, Twitter's redesigners are following the advice of tech impresario Sean Parker--and taking a page from Facebook. Read this blog post by Paul Sloan on Digital Media.

Via Level343, roberto toppi
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Rescooped by Jose H. Flores from information analyst
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When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | "Social Media" | Scoop.it

Food for thought from Toddi Gutner for Business2Community:

 

I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:

 

****Are You Mobilizing Communities or Just a Voice in the Crowd?

 

I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)

 

It's a juggling act but one I think we're all experiencing on one level or another.

 

Excerpt:

 

Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.

 

This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:

 

This is what particularly caught my attention:

 

**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?

 

**They can be positive, negative or have a perverse effect contrary to what was originally intended.

 

 

****So are there any unintended consequences to compulsively tweeting from an event or otherwise?

 

This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.

 

One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and

 

**related ability for analytic thought will be reduced to nanoseconds.

 

I'd love to hear your Thoughts?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vNC1cn]


Via janlgordon, Mike Ellsworth, michel verstrepen
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Beth Kanter's comment, November 28, 2011 12:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 12:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Rescooped by Jose H. Flores from Communication design
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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] - AllTwitter

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] - AllTwitter | "Social Media" | Scoop.it

Why do you follow brands on Twitter?

If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.

30 percent expect access to exclusive content, while just two in five (38 percent) are current customers. This visual fromTwitter looks at 10 reasons why people follow brands on the social network.


Via Ilkka Olander, Αntonios Βouris
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Nine0Media's curator insight, March 31, 11:06 AM

#DIYSEO #Nine0Media

Abbey 's curator insight, April 7, 1:45 PM

These are quite interesting statistics! I am one of those 52% wanting special offers/promotions and also the 33% that are hoping for freebies! I tend to only like a brand on Facebook or Twitter if I initially see advertising for a competition /discount. Lots of brands make statuses saying something along the lines of "like this status for the opportunity to win......" So if I see something like that I will automatically like it and then generally forget about the brand until something promoting the brand pops up on my news feed, where I will more often than not unlike the page! The fact that only 33% of a branders "Likers" are current customers is really interesting, to me that shows that the facebook page is creating brand awareness for the other 62% that are not initial customers. So all though majority of that 62% just wants something free our a special offer, they are still learning and become more aware of the brand which is a huge positive.

Rescooped by Jose H. Flores from visualizing social media
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17 Social Media Cheat Sheets [Infographics]

17 Social Media Cheat Sheets [Infographics] | "Social Media" | Scoop.it

People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.

 

Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.


Via Lauren Moss
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Rescooped by Jose H. Flores from SM
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Google Announce Launch Of New Social Media Measurement Tool - Social Reports

Google Announce Launch Of New Social Media Measurement Tool -  Social Reports | "Social Media" | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello, Robin Good, David Blundell, Khaled El Ahmad
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Rescooped by Jose H. Flores from SOCIAL MEDIA, what we think about!
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7 Ways to Find Great People to Follow on Twitter

7 Ways to Find Great People to Follow on Twitter | "Social Media" | Scoop.it

It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]

 

Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!

 

WeFollow

 

WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.

 

WeFollow is comprehensive and features the most important influencers in major fields of interest...

 

Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/


Via Martin Gysler
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Rescooped by Jose H. Flores from Digital Marketing & Social Networking
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9 Ways Top Brands Use Social Media for Better Customer Service

9 Ways Top Brands Use Social Media for Better Customer Service | "Social Media" | Scoop.it
There's a lot to be learned from how the big brands handle their customers on social media channels. These 9 examples should be part of your customer service playbook.

Via David Blundell, Neil Wilkins
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David Blundell's comment, December 19, 2011 12:53 AM
@Hidden ground and Khaled - No probs- some really good advice here . . .
Rescooped by Jose H. Flores from New Digital Media
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EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money

EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money | "Social Media" | Scoop.it

Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.

 

Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
• How sponsored tweets really work.
• How Twitter is making a boatload of money from promotions, advertising campaigns and organic user interests.
• How advertisers are planning their Twitter campaigns.
• Why Jack Dorsey has a lot of time on his hands

 

[Read more and watch the video: http://read.bi/s1iQsj


Via Matmi
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