Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.
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Do you have a social media strategy for your business yet? Some very sound advice from Amy Porterfield of Social Media Examiner . . . Via David Blundell, Jekaterina Cernobrovaja Delete the scoop?
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Twitter said today that it will begin censoring tweets, if required by law, on a country-by-country basis. Via Gust MEES, ABroaderView Delete the scoop?
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Inadvertently or not, Twitter's redesigners are following the advice of tech impresario Sean Parker--and taking a page from Facebook. Read this blog post by Paul Sloan on Digital Media. Via Level343, roberto toppi Delete the scoop?
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Food for thought from Toddi Gutner for Business2Community:
I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:
****Are You Mobilizing Communities or Just a Voice in the Crowd?
I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)
It's a juggling act but one I think we're all experiencing on one level or another.
Excerpt:
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.
This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:
This is what particularly caught my attention:
**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?
**They can be positive, negative or have a perverse effect contrary to what was originally intended.
****So are there any unintended consequences to compulsively tweeting from an event or otherwise?
This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.
One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and
**related ability for analytic thought will be reduced to nanoseconds.
I'd love to hear your Thoughts?
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/vNC1cn] Via janlgordon, Mike Ellsworth, michel verstrepen 
Beth Kanter's comment,
November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment,
November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well. Delete the scoop?
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![17 Social Media Cheat Sheets [Infographics] | "Social Media" | Scoop.it](http://img.scoop.it/Ye3IoOPxD-Kbod85iAd84jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.
Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter. Via Lauren Moss Delete the scoop?
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Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.
“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”
Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams Via Antonino Militello, Robin Good, David Blundell, Khaled El Ahmad Delete the scoop?
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It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]
Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!
WeFollow
WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.
WeFollow is comprehensive and features the most important influencers in major fields of interest...
Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/ Via Martin Gysler Delete the scoop?
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There's a lot to be learned from how the big brands handle their customers on social media channels. These 9 examples should be part of your customer service playbook. Via David Blundell, Neil Wilkins 
David Blundell's comment,
December 19, 2011 3:53 AM
@Hidden ground and Khaled - No probs- some really good advice here . . .
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Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.
Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
[Read more and watch the video: http://read.bi/s1iQsj] Via Matmi Delete the scoop?
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