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Rescooped by Jose H. Flores from Cross-Cultural | Interculturel
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Cross-Cultural Advertising. A talk by Patrick Fong. [65min]

"The advertising industry legend Patrick Fong in Hong Kong PolyU Design's Speakers Series. Patrick Fong specializes in making ethnic advertising economically viable by developing pioneering cross-cultural advertising concepts. 

While in Canada he pioneered multicultural advertising and watched as his innovations spread to greatly influence the US and rest of the world."


Via Jim Kordoba
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Jim Kordoba's comment, January 25, 2012 4:29 PM
Thank you for sharing ! Have a great intercultural day ! :)
Rescooped by Jose H. Flores from Branded Entertainment
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How the world’s 50 most valuable brands are faring in social media [Infographic]

How the world’s 50 most valuable brands are faring in social media [Infographic] | "Social Media" | Scoop.it

A new report ranks the social media performance of the world’s top 50 most valuable brands, and it seems that Google fared pretty well.

 

Google was the clear leader overall, with Disney, Apple, Starbucks and BlackBerry next in the ladder. The bottom five social performers from the top 50 most valuable brands were Marlboro, Berkshire Hathaway, JP Morgan Chase, Goldman Sachs and China Mobile.

 

The study was carried out by social media consultancy Sociagility, applying its social media performance measurement methodology, which was drawn equally from established independent studies by Millward Brown and Interbrand.


Via Matmi
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Rescooped by Jose H. Flores from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Why We're All Suddenly Obsessed With Pinterest

Why We're All Suddenly Obsessed With Pinterest | "Social Media" | Scoop.it

It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg]

 

It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive.

 

1. Pinterest rides (and defines) a new trend: social relevance.

 

Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts.

 

Read more: http://www.fastcompany.com/1818729/why-are-we-all-suddenly-pinterested


Via Martin Gysler, ABroaderView
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