"Social Media"
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"Social Media"
News and Tips About Social Media & Tech News
Curated by Jose H. Flores
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Rescooped by Jose H. Flores from SOCIAL MEDIA, what we think about!

The Secret to Getting Highly Targeted Traffic from StumbleUpon

The Secret to Getting Highly Targeted Traffic from StumbleUpon | "Social Media" | Scoop.it

Since late 2010, StumbleUpon has been one of the top sources of social media traffic in the US, even surpassing Faceboook as a referrer.


In fact, using StumbleUpon to drive traffic to your site can produce some amazing results. According to Shell Harris, StumbleUpon basically built her website TopTenz. Here are some of her stumble numbers that she shared:


That’s huge traffic that can create some pretty lucrative income stream. The only problem is that traffic isn’t very targeted and your conversion may suck.


Read more: http://bit.ly/IlXic6

Via Martin Gysler
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Rescooped by Jose H. Flores from SOCIAL MEDIA, what we think about!

7 Ways to Find Great People to Follow on Twitter

7 Ways to Find Great People to Follow on Twitter | "Social Media" | Scoop.it

It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]


Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!




WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.


WeFollow is comprehensive and features the most important influencers in major fields of interest...


Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/

Via Martin Gysler
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Rescooped by Jose H. Flores from SOCIAL MEDIA, what we think about!

Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.


In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

Via Martin Gysler
Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.


Rescooped by Jose H. Flores from Marketing de Conteúdo - Curadoria de Conteúdo

A timeline do Facebook é a melhor coisa para marcas desde o Pinterest- Facebook Timeline Is The Best Thing For Brands Since Pinterest

A timeline do Facebook é a melhor coisa para marcas desde o Pinterest- Facebook Timeline Is The Best Thing For Brands Since Pinterest | "Social Media" | Scoop.it

Na semana em que estão todos falando das mudanças na Timeline das Fan Pages do Facebook, compartilho com vocês esse artigo selecionado pela Janl Gordon.


Segundo ela, a nova timeline do Facebook proporciona para as marcas uma forma de inserir os negócios nas mídias sociais, muito mais do que apenas adicionar mídias sociais aos negócios.


Alguns benefícios:


Novo formato que incorporou o design thinking , trazendo grande força ao visual;


A possibilidade da customização das páginas  as deixa mais atraentes, relevantes e diferenciadas para os seus clientes e consumidores;


A possibilidade de visualização dos seus próprios posts sobre a marca, lado a lado  com os de seus públicos,  sem a confusão de páginas de mensagens de estranhos e pessoas fora do seu círculo de influência, ajuda muito no impacto.


Eu ainda estou experimentando a nova timelline nas minhas Fan Pages da Clear educação, Portal Voluntarios Online e Social Good Brasil, mas tendo a achar que essas modificações, quando bem utilizadas, irão incrementar as estratégias das marcas  e causas nesse poderoso canal.


Abaixo o post da Janl Gordon em Inglês e as fontes que ela utlizou.



This piece is from AllFacebook - I selected this article because I thought it was worthy of your attention. I personally am getting better results since I changed my page to the new timeline and have made incredible progress building brand awareness and gaining support from my colleagues.


Here are some of the highlights:


Facebook's new timeline now gives brands a way to bring their business to social media, rather than just adding social media to their businesses


Here are some of the benefits:


**New format that incorporates design thinking

visualization is now the driving force behind social media, Pinterest has risen to popularity because it lets people express their lives visually


**the abillity for brands to customize their pages to fit their message and most important


**the ability for brands to make their pages personalized and relevant to consumers


**the timeline page reflects and showcases the brand, helping to drive differentiation


**Facebook timeline allows you to see brand posts side-by-side with posts from your friends about the brand, without the clutter of pages of posts from strangers & people outside your circle of influence


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


Read full article here: [http://bit.ly/Af88Pb]

Via janlgordon, Fernanda Bornhausen Sá
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Rescooped by Jose H. Flores from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"

Why We're All Suddenly Obsessed With Pinterest

Why We're All Suddenly Obsessed With Pinterest | "Social Media" | Scoop.it

It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg]


It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive.


1. Pinterest rides (and defines) a new trend: social relevance.


Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts.


Read more: http://www.fastcompany.com/1818729/why-are-we-all-suddenly-pinterested

Via Martin Gysler, ABroaderView
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