Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.
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Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."
(you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Via Robin Good, Miguel Gajete, Jimun Gimm
Na semana em que estão todos falando das mudanças na Timeline das Fan Pages do Facebook, compartilho com vocês esse artigo selecionado pela Janl Gordon.
Segundo ela, a nova timeline do Facebook proporciona para as marcas uma forma de inserir os negócios nas mídias sociais, muito mais do que apenas adicionar mídias sociais aos negócios.
Novo formato que incorporou o design thinking , trazendo grande força ao visual;
A possibilidade da customização das páginas as deixa mais atraentes, relevantes e diferenciadas para os seus clientes e consumidores;
A possibilidade de visualização dos seus próprios posts sobre a marca, lado a lado com os de seus públicos, sem a confusão de páginas de mensagens de estranhos e pessoas fora do seu círculo de influência, ajuda muito no impacto.
Eu ainda estou experimentando a nova timelline nas minhas Fan Pages da Clear educação, Portal Voluntarios Online e Social Good Brasil, mas tendo a achar que essas modificações, quando bem utilizadas, irão incrementar as estratégias das marcas e causas nesse poderoso canal.
Abaixo o post da Janl Gordon em Inglês e as fontes que ela utlizou.
This piece is from AllFacebook - I selected this article because I thought it was worthy of your attention. I personally am getting better results since I changed my page to the new timeline and have made incredible progress building brand awareness and gaining support from my colleagues.
Here are some of the highlights:
Facebook's new timeline now gives brands a way to bring their business to social media, rather than just adding social media to their businesses
Here are some of the benefits:
**New format that incorporates design thinking
visualization is now the driving force behind social media, Pinterest has risen to popularity because it lets people express their lives visually
**the abillity for brands to customize their pages to fit their message and most important
**the ability for brands to make their pages personalized and relevant to consumers
**the timeline page reflects and showcases the brand, helping to drive differentiation
**Facebook timeline allows you to see brand posts side-by-side with posts from your friends about the brand, without the clutter of pages of posts from strangers & people outside your circle of influence
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read full article here: [http://bit.ly/Af88Pb]
Via janlgordon, Fernanda Bornhausen Sá
People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.
Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.
Via Lauren Moss
Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business.
To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast.
Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.
“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”
Via Antonino Militello, Robin Good, David Blundell, Khaled El Ahmad