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Rescooped by Jose H. Flores from Cross-Cultural | Interculturel
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Cross-Cultural Advertising. A talk by Patrick Fong. [65min]

"The advertising industry legend Patrick Fong in Hong Kong PolyU Design's Speakers Series. Patrick Fong specializes in making ethnic advertising economically viable by developing pioneering cross-cultural advertising concepts. 

While in Canada he pioneered multicultural advertising and watched as his innovations spread to greatly influence the US and rest of the world."


Via Jim Kordoba
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Jim Kordoba's comment, January 25, 2012 7:29 PM
Thank you for sharing ! Have a great intercultural day ! :)
Rescooped by Jose H. Flores from SM
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Forget Branded Content, Tell a Great Story - Forbes

Forget Branded Content, Tell a Great Story - Forbes | "Social Media" | Scoop.it

"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."

 

The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).

 

But one step at a time :) ....


Via Karen Dietz, Martin (Marty) Smith, Khaled El Ahmad
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janlgordon's comment, December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 10:00 PM
Thanks Khaled. Marty