Social media just emerged as a hot stock market sector. Several newly-listed social media shares rocketed up on the first day of trading. It is too early to call it a bubble but some trading is driven by shoddy analysis and illogical expectations.
LONDON, UNITED KINGDOM--(Marketwire - June 24, 2011) - For a brand looking to utilise social media as part of its online marketing campaign, it is vital to ensure employees understand the correct manner in which to interact with fans and followers,...
Social Media ROI It’s become the huge discussion in social media marketing: “What’s the ROI? Can we measure it?” Or in a much more obvious way to put: “Does it work? Is it Return on Investment or Return of Ignorance?
Image One of the most common questions we get asked at SoMeGo is: ‘What is the best tool for monitoring and measuring social media success?’ The problem with this question is there is no universal answer.
The site beat out even the more business-oriented apps, such as LinkedIn and Twitter, by respondents who identified data sources included in their e-discovery strategies, according to a new study by Enterprise Strategy Group and ClearWell Systems ...
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