In my previous post, I wrote about the Poogle, the new breed of marketer, combining P&G’s and Google marketing skills. It’s easy to pinpoint the moment the Poogle was born. It was 2 years ago, when Google published “Wining the Zero Moment of Truth (ZMOT),” its take on how buyers make purchasing decisions today.P&G’s “First Moment of Truth” (FMOT) defined the crucial moment when the consumer chooses one brand over the other, a focal point for traditional marketing (in addition to the second moment of truth, the consumer’s experience with the product).
Today, however, online conversations, social network-based recommendations, the immediacy of the mobile experience, the digital archiving of the word of mouth, all contribute to a new buying behavior. Google argued that as consumers are bombarded with information about products from these and other new sources (most not directly controlled by the marketer), marketing must pay attention to ZMOT, a new critical moment that happens much before FMOT. First impressions count and could happen when they are not at all related to a specific buying decision....
If you’ve ever tried to make an online survey, you’ve probably tried a few tools here and there. You’ve no doubt enjoyed some features of one product, and some of another, while being frustrated at the limitations you’ve come across.
Foursquare is one of those apps that you either love or hate, and many feel it is just another part of the oversharing culture of our online Instagram, Facebook and Twitter lives, where everything we do finds a home on the Internet. While there is...
The success of a Facebook Page lies in the hands of its admins. Facebook Page admins are the people who are in direct contact with a Page’s fans and are in charge of promoting the brand to the online world. Whether your Page has one or many admins there are a few best practices you need to know about in order to ensure that your Page is as engaging and successful as it can be.
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Creating engaging newsletters with your curated content is really easy.