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It’s fair to say that we, the human race, have embraced social media wholeheartedly. It’s changed how we interact significantly, but it’s possible that
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Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.
Recent Twitter research may help you focus your business tweeting.
¿Es Twitter efectivo como herramienta de branding para las marcas?
Why do you follow brands on Twitter?
If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.
30 percent expect access to exclusive content, while just two in five (38 percent) are current customers. This visual fromTwitter looks at 10 reasons why people follow brands on the social network.
These are quite interesting statistics! I am one of those 52% wanting special offers/promotions and also the 33% that are hoping for freebies! I tend to only like a brand on Facebook or Twitter if I initially see advertising for a competition /discount. Lots of brands make statuses saying something along the lines of "like this status for the opportunity to win......" So if I see something like that I will automatically like it and then generally forget about the brand until something promoting the brand pops up on my news feed, where I will more often than not unlike the page! The fact that only 33% of a branders "Likers" are current customers is really interesting, to me that shows that the facebook page is creating brand awareness for the other 62% that are not initial customers. So all though majority of that 62% just wants something free our a special offer, they are still learning and become more aware of the brand which is a huge positive.
Have you ever wondered who is checking you out on LinkedIn? LinkedIn's Who's Viewed Your Profile feature includes new visual analytics and insights into your potential professional suitors.
LinkedIn komt met nieuwe, gevisualiseerde statistieken over bezoeken aan je profiel.
So who's been viewing you?
add your insight...
Social media influence is built on relationships. In a brilliant case study, Mark Schaefer shows how the influence depends on the quality of relationships.
If you're a Mac power user, application launcher Alfred is a powerful way to get things done with click-saving workflows and a few swift keystrokes. Last year, a powerful workflow system was added to Alfred, and since then some very dedicated and creative minds have added dozens of workflows that can be downloaded used immediately. We have previously…
Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans. In this article I'll focus on the top 75 Facebook apps.
Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets?
Do you receive an audible alert on your phone anytime anything happens?
Do you remove vowels from words in your Tweets?
Do you use social media terms as verbs?
Do You check your Klout score, um, ever?
Do You freak out when Twitter goes down?
Your answers will determine whether or not you have an unhealthy relationship with social media.
This Infographic by Marketo is based on the post "10 Signs You May Have an Unhealthy Relationship with Social Media" by Rohit Bhargava. http://bit.ly/TusSPt
In the world of B2B social media marketing, it’s easy to get carried away with checking social media alerts all day and contract the social media sickness!
Learn about the frightening social media habits that lead to severe social sickness and a massive decrease in productivity.
By Jason Miller. http://bit.ly/QRSljN
Instagram has just started a chat-like feature called Instagram Direct, allowing users to share photos directly and have conversations about them.
Another apps for people to go crazy about. I guess, only makes the world easier to live in.
In my previous post, I wrote about the Poogle, the new breed of marketer, combining P&G’s and Google marketing skills. It’s easy to pinpoint the moment the Poogle was born. It was 2 years ago, when Google published “Wining the Zero Moment of Truth (ZMOT),” its take on how buyers make purchasing decisions today.P&G’s “First Moment of Truth” (FMOT) defined the crucial moment when the consumer chooses one brand over the other, a focal point for traditional marketing (in addition to the second moment of truth, the consumer’s experience with the product).
Today, however, online conversations, social network-based recommendations, the immediacy of the mobile experience, the digital archiving of the word of mouth, all contribute to a new buying behavior. Google argued that as consumers are bombarded with information about products from these and other new sources (most not directly controlled by the marketer), marketing must pay attention to ZMOT, a new critical moment that happens much before FMOT. First impressions count and could happen when they are not at all related to a specific buying decision....
Thoughtful post on the future of marketing.
Today, Facebook dominates social media. The world
Facebook rose to dominance in 2008, and remains the top social network five years later. That’s an unprecedented run, and despite constant criticisms about design changes and new features, it doesn't look like the social network will be dethroned any time soon.
But that doesn’t mean we’ve reached the end of history for social networks. Several new ones have launched, such as Pinterest and Vine, and others have re-invented themselves. While Facebook is king, there’s still room for niche alternatives, particularly those that emphasis images or video rather than an infinitely updating news feed.
Sometimes I feel as if there are too many social media platforms. There is now a website or an app for virtually anything you can think of. More social media platforms will still be developed in the future, however I feel that soon people will run out of innovative ideas to capture an audience that is already tied up in multiple platforms.
The best advice I ever got from my mentor was: "you're spending too much time on the top line and notenough on the bottom line."
No man (or woman) is an island, and business owners need to seek advice and guidance from other successful business owners, if they themselves are to become successful in their respective endeavours.
One of the best ways to become better as a business owner, is to apply relevant advice that other business owners have successfully applied to their businesses, that they themselves received from others who went before them.
This excellent article, drawing on feedback from 13 successful Australian entrepreneurs, offers 13 great pieces of sound business advice that any business owner can take on board to improve the performance of their own business.
We created this infographic to depict some common types of Facebook user you might find on the social network today. Which one are you?
Which One are You?
Did you know that Facebook users are more inclined to like photos than text posts? According to a HubSpot study, pictures get liked 53% more often than the average post. Human beings are visual animals. We love to look at pictures and videos, and that is a fact your business needs to exploit. There are…
This is very creative :)
Twitter just rolled out two fresh "photo enhancing" features that ramp up your social friendships. Now, with the newly introduced photo tagging, you can tag people in your photos. The other welcome ability is that you can also include up to four photos in a tweet. Go ahead and update your Twitter iPhone and Android…
Back in May 2013, Google unveiled a new and improved beta version of Google Maps. It was nice and shiny, and had many new features. Now finally the doors are being swung wide open, and everyone will be able to get the new Google Maps on their desktops in "the coming weeks". So apart from…
With Facebook turning 10 recently, you may have realised just how long you've been a part of the social network yourself. In that time, you probably made friends with lots and lots of people for many different reasons — some may not be very relevant anymore. It's probably time to clean up your feed, isn't it?…
La curación de contenidos representa una evolución en la actividad de gestión de la información.
What are the qualities that make presence on social media successful? What separates the men from the boys as far as social media is concerned? Here are 7 characteristics your social media presence must embody.
“Con el rápido crecimiento de las redes sociales, la gran mayoría de las empresas, marcas y emprendedores han dirigido su atención a estas plataformas. Debi (¿Conoces las diferencias entre un Community Manager y un Social Media Manager?”
I know the difference -now.
Get inspired this morning with help from three marketing experts: best-selling author Seth Godin, statistician Nate Silver, and charity: water Founder Scott Harrison.To help you start off on the right foot, we've compiled advice from three different experts who are at the forefront of marketing today. Flip through the SlideShare below for 25 inspiring quotes from statistician Nate Silver, best-selling author Seth Godin, and charity: water Founder Scott Harrison, or read the quotes in the copy below.
Nice! Love quotes
Ha comprado Topsy, empresa dedicada a medir la repercusión y búsqueda de contenidos en Twitter
The success of a Facebook Page lies in the hands of its admins. Facebook Page admins are the people who are in direct contact with a Page’s fans and are in charge of promoting the brand to the online world. Whether your Page has one or many admins there are a few best practices you need to know about in order to ensure that your Page is as engaging and successful as it can be.
It's all about Facebook page admin.
There's been an explosion of jobs involving social media over the last three years. This infographic breaks it down.
I think this is a really important new role in our societies and we have to prepare the future adults in this kind of stuff.
I read somewhere else that 80% of people working in Social Media had been in their job for less than 2 years. Bear that in mind the next time you see a profile statiing "Black Belt", "Ninja" , "Guru" or "Expert" ! #socmed
I saw this infographic just today, Susan! Gotta love it!
From Google searches and Maps to Yelp, the Hootlet now incorporates social search into common online activities.
Like it !