"The UK content marketing industry is growing fast. By next year it will expand by 10 per cent and be worth more than £1bn."
As part of our re-launch from APA to the Content Marketing Association (CMA), this infographic, with new research, shows you exactly why.
I missed this when it came out last month, but it has some very good stats about how content marketing is a win-win for brands.
170 is the amount of brands the average person interacts with on a typical journey to work 27% of consumers are more likely to purchase from a website if it offers editorial content. By 2013, digital content marketing is due to take over from print... At last!
Via Adrian Kingwell, Mezzo Labs, Tom George, roberto toppi