Mediocre Me
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Mediocre Me
Mediocre Me - How Saying No to the Status Quo Will Propel You from Ordinary to Extraordinary! (A Book by John Michel - Copyright 2013)
Curated by John Michel
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Rescooped by John Michel from Startup Revolution
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7 Steps To Market Definition

7 Steps To Market Definition | Mediocre Me | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
John Michel's insight:

A great article reminding us all that Smaller is bigger in business, and smaller is not all over the map; it's highly focused.

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Lori Wilk's curator insight, December 6, 2013 10:40 PM

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

Jeremy Barton's curator insight, December 10, 2013 5:25 AM

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Kimberley Vico's curator insight, February 11, 2014 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

Rescooped by John Michel from The Daily Leadership Scoop
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Why We're So Afraid of Change ~ What Holds Businesses Back - Forbes

Why We're So Afraid of Change ~ What Holds Businesses Back - Forbes | Mediocre Me | Scoop.it

"Embracing change requires you yourself to experience the changes you’re asking your organization to undergo."

 

Our client is now desperately hoping his division’s leaders will embrace change, maybe even a Blue Ocean Strategy. They’ve reached a dangerous tipping point that could risk the future of their business.

 

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To ignite change, you need to do it yourself first.
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Via Deb Nystrom, REVELN, Bobby Dillard
John Michel's insight:

In 2009, Steve McKee published “When Growth Stalls” in which he notes that 41.2% of nearly 5,700 companies he studied stalled in the previous decade. The number of reasons why are staggering, namely: a failure to focus, no competitive point of difference, and weak brand images and identities, to name just a few.

Given this reality, we can turn to science to explain why businesses stagnate. Growing research from the neurosciences and cognitive sciences reveal that change really is difficult for humans. Resistance comes from three forces:

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Deb Nystrom, REVELN's curator insight, April 9, 2013 2:52 PM

Any Blue Ocean change practitioners out there who wish to comment on their client experience of "do it yourself first?"  ~  Deb