Mediocre Me
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Mediocre Me - How Saying No to the Status Quo Will Propel You from Ordinary to Extraordinary! (A Book by John Michel - Copyright 2013)
Curated by John Michel
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Rescooped by John Michel from Business Improvement
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12 Tips to Create Compelling Content

12 Tips to Create Compelling Content | Mediocre Me | Scoop.it

Via Daniel Watson
John Michel's insight:

Many people embark on creating content as if it were their masterpiece. This presents two problems: 1) you’ll never be happy with the outcome and 2) it will take so long, you may never finish. Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.

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Daniel Watson's curator insight, November 5, 2013 5:31 PM

 

In our rapidly evolving digital world, business owners wishing to stay at the forefront of their markets, need to become content providers in order to meet the insatiable demands of their customers for relevant information to aid in their decision making.

 

The secret to success in this arena, is to create compelling content that attracts and leads to customer action, rather than boring or pushy content that has the reverse effect.

 

This excellent article, suggests that compelling content is more tell than sell, and it offers 12 tips to follow to ensure that the content you produce both attracts and inspires action from customers or clients.

Tiziana Rosanna Iozzi's curator insight, November 8, 2013 12:46 PM

compelling content? yes, thank you!!!

 

Carol Sherriff's curator insight, November 12, 2013 2:20 PM

You probably already know these tips but well worth the reminder.

Rescooped by John Michel from Wise Leadership
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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | Mediocre Me | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz, Wise Leader™
John Michel's insight:

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

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Karen Dietz's curator insight, October 21, 2013 12:50 PM

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"