Quebecor Media Inc. has chosen Dot2Dot Communications‘ Ad Manager to manage and maintain the digital signage system that it will install across the Société de transport de Montréal’s (STM) network of 1350 bus shelters.
Netflix went live on 1 February with House of Cards, its new original series starring Kevin Spacey, and its move to release the entire season at once has many talking about the end of TV as we know it.
The episodic model, where once a week the nation gathers to share in the communal suspense of What Happens Next, is headed for certain death, some postulate — destined to be replaced by binge TV.
Having all of the episodes available at one time of a new season of a series encourages marathon viewing, where a fan will sit down and watch several episodes at a stretch. The all-at-once distribution model has a few things going for it: for a start, it allows people to set their own appointment viewing, as it were, just as they do with DVDs of past-season TV shows and even video-on-demand (VOD) catch-up TV offerings. And that sheer flexibility and personal time reclamation aspect is good for engagement, which offers a ratings and advertiser reach benefit — in theory.
On the flip side, some say that catering to binge TV behaviour could have vast consequences for content production. If the days of waiting for the season finale of Lost or debating who shot JR are over, then why are episodes even necessary in the first place? Could television become the domain of the miniseries and the over-long movie? Why 13 episodes when one can tell the same story in half the time as a six-hour miniseries?
This is a spectre raised by Beau Willmon, the head writer of House of Cards, who told the New York Times that eventually content producers "might even dispense with episodes altogether. You might just get eight straight hours or ten straight hours, and you decide where to pause."
Meanwhile, Nielsen recently found that the ad value of marathon/catch-up viewing is just beginning to be felt. The measurement king ran a pilot study featured in the latest Nielsen Cross-Platform Report, that the first time, measured so-called "beyond 7" programming — that is, non-linear, catch-up, binge-able TV.
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