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Rescooped by Christian Kaufeisen from The MarTech Digest
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The Iron Triangle of Content Marketing - Gartner | #TheMarketingAutomationAlert

The Iron Triangle of Content Marketing - Gartner | #TheMarketingAutomationAlert | Medien und Marketing | Scoop.it

Key excerpt...

 

That’s why I’ve found so many conversations that begin with search, social and multichannel engagement on the agenda inevitably lead to a discussion about how to create a content supply chain to enable continuous storytelling. Content is simply hard to escape. Here’s why:

Search—algorithms are now tuned to social signals as indicators of quality and relevance, which means that search engine optimization—once about optimizing content for machines—is now about optimizing content for human beings. Great content begets great search ranking.Social—a social marketing program without a content marketing strategy is like a mill without grist, dough without yeast, an engine without fuel. Whatever bad metaphor you choose, you can’t ignore the fact that social engagement fails to happen without something worthwhile to say.Multichannel—continuous engagement across paid, earned and own channels depends on great content. Multichannel engagement isn’t just about the right offer to the right customer at the right time. Brands that always ask for the sale quickly lose their charm in the eyes of customers, and excessively focusing on discounts is a race to the bottom for any profit-seeking company. That’s why multichannel strategies depend on, not just precisely targeted offers, but value-added content as part of an orchestrated set of interactions over the course of a relationship.
Via marketingIO
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marketingIO's curator insight, August 20, 2013 9:37 AM

So damn simple that it's beautiful.


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Rescooped by Christian Kaufeisen from Public Relations & Social Media Insight
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Content Marketing As A Useful, Meaningful Experience. Anything Else Is Just Noise.

Content Marketing As A Useful, Meaningful Experience. Anything Else Is Just Noise. | Medien und Marketing | Scoop.it

If you asked 50 digital marketing professionals to finish this statement, “Content Marketing is…” you might get as many different definitions.

 

Many SEOs think content marketing is link building. Public Relations pros often think of content marketing as owned, earned media and increasingly, paid media.

 

The closer you are to the meaning and spirit of what content marketing means, the closer you are to understanding how it will help your business grow.

 

Based on my experience as a content creator and through the content marketing consulting we do at TopRank, I think there are a few key principles for companies to understand in order to get the most out of what content marketing can do for their brand....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 2013 1:38 PM

Useful look at content marketing by Lee Odden.

Rescooped by Christian Kaufeisen from Digital-News on Scoop.it today
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Here are the 8 startups that pitched today in The Next Web Mobile Startup Rally

Here are the 8 startups that pitched today in The Next Web Mobile Startup Rally | Medien und Marketing | Scoop.it
As usual at The Next Web’s conferences, our Startup Rally is a highlight of the program at our USA event. Today saw the first eight startups pitch their wares in this mobile-themed contest.

Via Thomas Faltin
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