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Rescooped by Jeff Smith from Digital Marketing Fever
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The Social Media Checklist infographic – Keep Up With Facebook, Twitter, LinkedIn & Pinterest - oh my!

The Social Media Checklist infographic – Keep Up With Facebook, Twitter, LinkedIn & Pinterest - oh my! | Medical Marketing Mastery | Scoop.it

On the eve of the start of my third semester teaching SFSU’s Social Media Marketing Tools course, I thought it would be appropriate to share this Social Media Checklist. The Whole Brain Group did a great job of pulling this together.


Via Efraim Silver, Hannah Kramer, Anthony Burke
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Rescooped by Jeff Smith from MarketingHits
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Interesting Infographic: The Astounding Power Of Pinterest

Interesting Infographic: The Astounding Power Of Pinterest | Medical Marketing Mastery | Scoop.it

check out the power of Pinterest


Via janlgordon, Brian Yanish - MarketingHits.com
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John van den Brink's comment, September 10, 2012 3:20 PM
Jan, thank you, nice one :)
Rescooped by Jeff Smith from Content Strategy |Brand Development |Organic SEO
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The Anatomy of a Solid Content Marketing Strategy

The Anatomy of a Solid Content Marketing Strategy | Medical Marketing Mastery | Scoop.it

Website content has continuously been a main factor in Google's ranking of authoritative websites, but recently content marketing has gained the attention it deserves in...


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Rescooped by Jeff Smith from Google+ Local & Local SEO News
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Google Results Position: How Much Is First Place Really Worth?- You want to know this...

Google Results Position: How Much Is First Place Really Worth?- You want to know this... | Medical Marketing Mastery | Scoop.it

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site.

 

Nonetheless, capturing the first organic spot still holds large value to advertisers and publishers – but how much? How different is the value provided by the third spot as opposed to the first?

 

The difference can mean huige differences in the amoun of leads you get to your site - but - you still have to have a great meta description to capture what you're due.


Via Linda Buquet :: Catalyst eMarketing
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Effective online marketing plan - Medical Travel Club - what a novel idea!

Effective online marketing plan - Medical Travel Club - what a novel idea! | Medical Marketing Mastery | Scoop.it

Internet marketing isn't always the easiest thing to do. However there is one key to effective internet marketing that far too many people overlook. So, what is it that they don't do? They don't make a plan. And why nhot hire a medical marketing consultant to help you come up with a plan?"

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If We Trust Doctors with Sharp Instruments, We Can Trust Them with ...

If We Trust Doctors with Sharp Instruments, We Can Trust Them with ... | Medical Marketing Mastery | Scoop.it

Social media has taken a leadership role in healthcare and medical marketing, and while some doctors remain distant and risk losing ground in the online world, others doctors are early adopters and have embraced it and reaping the rewards.

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The real-world effect of Google penalties on your website's visibility including: Penguin, Panda, Bigfoot and manual link building

The real-world effect of Google penalties on your website's visibility including: Penguin, Panda, Bigfoot and manual link building | Medical Marketing Mastery | Scoop.it

Is Google forcing SMEs to abandon good content practices and assign resource to link removal following penalties such as Panda and Penguin? Should you remove links or just build new one's to diversify your anchor text?"


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Rescooped by Jeff Smith from MarketingHits
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Lessons In Cool Color Psychology From Power Logo Designs [Infographic]

Lessons In Cool Color Psychology From Power Logo Designs [Infographic] | Medical Marketing Mastery | Scoop.it

This infographic is how we interpret different famous logos and their colors.

Marty Note
Cool "steal this" infographic if you need to develop identity. Even if you are only making this week's email this information about the psychology of color is helpful and cool.


Via Alessandro Rea, Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's comment, September 20, 2012 4:50 PM
Thanks for the pickup BY. Marty
Rescooped by Jeff Smith from Digital-By-Design
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Great tool offliner's - Get Website Monitoring With Free SMS Alerts

Great tool offliner's - Get Website Monitoring With Free SMS Alerts | Medical Marketing Mastery | Scoop.it
Use Google Docs as a free website monitoring tool to track unlimited number of domains and receive instant email and SMS text alerts when any site is down.

You can use Google Docs to monitor your website’s uptime and get instant alerts if your site is down or unavailable to visitors. The latest version of this Google Docs based website monitoring tool is even better:

You can now monitor multiple websites and blogs for downtime/uptime in one go. In addition to email alerts, you can now choose to receive SMS alerts on our phone if any of your sites are down.

The text alerts are routed through Google Calendar and are therefore free.

In fact, this is probably the only tool that lets you monitor unlimited number of website domains and offers both SMS and email based alerts without charging a penny.

Here’s how you can install the monitor in Google Docs in less than 60 seconds:

Real-time Website Monitor with Text Alerts

Click here to create a personal copy of the Website Monitor HD sheet in your own Google Docs account. You’ll see a new Website Monitor menu in the toolbar. Click Initialize and you’ll get a pop-up asking for authorization. Just say Yes. Put your Website URLs in cell B2 (comma separated) and your email address in cell B3. Go to the Website Monitor menu again and choose “Start Monitoring”.

That’s it. Close the Google Docs sheet and it will monitor your sites in the background. If you do not wish to receive SMS alerts, simply change the value of cell B4 from Yes to No.

The full source code of the project is available at ctrlq.org – no one else has access to your data and you can disable the script anytime by setting the email address in cell B3 to blank.

 

By Amit Agarwal 

Source. http://bit.ly/U5c0NI


Via maxOz
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Tips on What's Working For B2B Businesses In online Search And Social [Survey]

Tips on What's Working For B2B Businesses In online Search And Social [Survey] | Medical Marketing Mastery | Scoop.it

"The ongoing struggle for businesses to figure out how to get the most out of their marketing budgets has now extended into the online marketing arena. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as to how to maximize ROI in channels like search and social. Here, you’ll find a look at what seems to be working for a great deal of B2B businesses.

 

Webmarketing123 has put out some interesting survey results for its State of Digital Marketing 2012 report. It looks at B2B vs. B2C marketing efforts in terms of SEO, PPC and social media. We’ll focus on the B2B side of things here. Among other things, it looks specifically at the satisfaction levels of in-house/agency search marketing and social media efforts, as well as how much money businesses are putting into different social networks, and how much they’re getting back.

 

The survey included companies like Sony, Olympus, Phillips, IBM, Hitatchi, Cisco, Agilent, Microsoft, Citrix, Medtronic, Merck, Novo Nordisk, Blue Shield, ADP, Pitney Bowes, Monster.com, Angie’s List, GE, John Deere, Aramark, Thomson Reuters, Federal Express, Bose, and Nestlé. In all, over 500 marketing professionals from the U.S. responded to the survey.

 

The main B2B takeaways appear to be that lead generation is the top objective among brands, and SEO is found to be twice as effective as either PPC or social media marketing. This is quite interesting, considering that it is getting harder and harder to get on the first page of Google results.

 

Of course, there are some major brands that took this survey, and they likely don’t struggle with rankings as much as some smaller businesses".

 

Read More: http://www.webpronews.com/heres-whats-working-for-b2b-businesses-in-search-and-social-2012-08


Via Antonino Militello
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My Reputation Manager: Protecting Your Medical Spas (And Your Own) Reputation Online - Medical Spa MD - Physicians in Cosmetic Medicine

My Reputation Manager: Protecting Your Medical Spas (And Your Own) Reputation Online - Medical Spa MD - Physicians in Cosmetic Medicine | Medical Marketing Mastery | Scoop.it

Medical Spa MD has been threatened with lawsuits by angry patients on more than one occasion for something that some...

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Apply Medical Internet Marketing for Healthcare Providers ...

Create an online marketing campaign to ensure wider market reach. There are millions of Internet users worldwide, and they can easily stumble on a website that offers health care. These are medical companies large ...
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Neuroscience Marketing | Aster Award | Medical Marketing Mastery

Neuroscience Marketing | Aster Award | Medical Marketing Mastery | Medical Marketing Mastery | Scoop.it

Ellis Medicine's Neuroscience web video, “Heather,” was declared a silver winner in the special video production category for the 300-499 bed hospital group of the Aster Awards. Watch this video for some online marketing tips

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