Medical education in the digital age
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Rescooped by Sonia Shaw Hoole from Evidence-based digital communications in healthcare
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Digital Marketing and Measurement Model: Web Analytics

Digital Marketing and Measurement Model: Web Analytics | Medical education in the digital age | Scoop.it
The Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most.

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ebee's curator insight, June 21, 2013 9:13 AM

The one thing we feel should be added to Avinash's effectiveness measurement model is the planned action that would be taken according to the metrics. Too often we measure effectiveness without a plan for what we're going to do about it, for better or worse. 

Rescooped by Sonia Shaw Hoole from Evidence-based digital communications in healthcare
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Manhattan Research: 10 patient groups most likely to be mobile health users

Manhattan Research: 10 patient groups most likely to be mobile health users | Medical education in the digital age | Scoop.it
People with cystic fibrosis, acne and migraines reported high use of mobile health apps and sites in a new survey by Manhattan Research.

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ebee's curator insight, November 4, 2013 12:54 PM

Research into which patient groups are most likely to use mobile to find health information.

Rescooped by Sonia Shaw Hoole from Evidence-based digital communications in healthcare
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Report: Pharma companies need to increase personalized communication if they want to survive

If pharmaceutical companies expect to retain loyalty, they need to develop more personalized communication with their customers, an increasingly picky group armed with more information tools than prior generations, according to a new report.

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Rescooped by Sonia Shaw Hoole from Medical Education Canada
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Medical education: Overview on community oriented medical education - by Dr Pandula Siribaddana - Helium

Community Oriented Medical Education (COME) describes the medical education curricula that are based on health issues pertaining to the community ..., Dr Pandula Siribaddana (Medical education: Overview on community oriented medical education -...


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Rescooped by Sonia Shaw Hoole from Lingua Greca Translations
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Confidentiality and Gmail

Confidentiality and Gmail | Medical education in the digital age | Scoop.it
Confidentiality and Gmail http://t.co/ghQjqYP4 by @Maria_the_Greek...

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Rescooped by Sonia Shaw Hoole from Evidence-based digital communications in healthcare
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Pharma eyes EHR for engaging with docs

Pharma eyes EHR for engaging with docs | Medical education in the digital age | Scoop.it
EHRs could be a vehicle for pharma to find its way into the physicians workflow. First, industry needs to learn how to leverage them appropriately.

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ebee's curator insight, October 24, 2013 5:57 AM

Interesting artcile about the future of EHRs.

Rescooped by Sonia Shaw Hoole from Evidence-based digital communications in healthcare
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Four factors driving gamification in healthcare | mobihealthnews

Four factors driving gamification in healthcare | mobihealthnews | Medical education in the digital age | Scoop.it

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ebee's curator insight, November 13, 2013 8:59 AM

Agree that gamification can be a great tool to engage both patients and HCPs. It's very important to know your audience though, as some will nautrally be more inclined to engage with gamiifcation than others.

Rescooped by Sonia Shaw Hoole from Pharma Marketing
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Infographic: Your Digital Marketing Roadmap

Infographic: Your Digital Marketing Roadmap | Medical education in the digital age | Scoop.it
Infographic: Your Digital Marketing Roadmap

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Rescooped by Sonia Shaw Hoole from Social media and education
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Virtual reality of Second Life in Medical Education | Medical Education

Second Life and Medical Education


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