The AtlanticDiagnosing Skin Cancer via iPhone: The Apps to KnowThe Atlantic"Mobile dermatology solutions can help solve the problem of access, and that's fueling a lot of funding," says Unity Stoakes, co-founder of the Manhattan-based StartUp...
It doesn't seem as if there is too much hype -- just little guidance. The push to move the mHealth app world forward may be in the power of consumers to clamor for health and wellness apps that are safe, reliable and trustworthy.
Manhattan Research’s Taking the Pulse series presents key findings regarding physician use of digital in Australia and Turkey:
Physicians are using multiple screens for professional purposes
* 84 percent of online physicians in Australia own or use a smartphone for professional purposes
* 54 percent of online physicians in Australia own or use a tablet for professional purposes.
* 64 percent of online physicians in Turkey own or use a smartphone for professional purposes
* 35 percent of online physicians in Turkey own or use a tablet for professional purposes.
Internet use is prevalent among Australian and Turkish healthcare professionals during the workday
* 80 percent of online physicians in Australia access the Internet between patient consultations. The top digital resources used between patient consultations are online journals and drug reference databases.
* 60 percent of online physicians in Turkey access the Internet between patient consultations, most often utilizing drug reference databases and government resources.
Demand for pharma online promotional programs is low
* Only 18 percent of online physicians in Australia participate in pharma online promotional programs
* 46 percent of online physicians in Australia are interested in engaging with pharma through live or recorded webcasts, self-guided online promotional programs, or live one-on-one sessions
* 23 percent of online physicians in Turkey participate in these types of programs
* 59 percent are interested in doing so.
“Digital media and devices are increasingly integral to physicians’ clinical workflow across high-growth markets like Turkey,” said Monique Levy, Vice President of Research at Manhattan Research. “Each market has its idiosyncrasies, creating opportunities for pharma to refine and localize their marketing strategies.”
The majority of patients are interested in using online tools to help self-manage their health care, but not if it means sacrificing face time with their physicians to do so.
A survey of 1,100 U.S. patients by Accenture, a management consulting and technology services company, found that 90% of patients want tools such as online medical record access and appointments to self-manage their health care. But nearly the same percentage (85%) say they want to preserve their in-person interactions with their physicians when needed.
What this means is that patients want choices, said Kaveh Safavi, MD, managing director of Accenture’s North America health industry group.
“They want the option to do some things on their own, but also the option to see a clinician when they want to see a clinician,” he said.
“When we say self-manage, we are talking about a much broader notion than clinical visits,” Dr. Safavi continued. Patients identify things they can do on their own schedules, when it’s convenient to them, and things physicians do on their schedules. There are ways technology can allow those tasks to be accomplished without a coordination of both patient and physician schedules, he said.
There are also ways patients’ online activities can supplement what happens in the office, said Julia Hallisy, DDS, founder of the Empowered Patient Coalition, a consumer advocacy organization. But physicians have to do their part to make sure their patients are engaged, she said.
Daily CallerCongress passes bill allowing FDA to regulate smartphone appsDaily Caller... and Drug Administraion to regulate medical applications on smartphones. ... the secretary of Health and Human Services is to post “a report that contains a ...
Two years ago, the potential of government making health information as useful as weather data may well have felt like an abstraction to many observers. In June 2012, real health apps and services are here, holding the ...
"Nucleus Medical Media has designed this iPad app, iHeart Touch, to assist doctors with patient education on both the diagnosis and progression of coronary artery disease, so it has all of the information you need on heart issues."
Sydney Morning HeraldMicrosoft Surface Tablet Must Stimulate New Health Care App ...eWeekMicrosoft's introduction of the Surface tablet brings possibilities for applications in health care, but development of native clinical applications will be important,...
Hand hygiene is one of the most important steps that can be taken to avoid getting sick and spreading germs to others. Especially in a healthcare setting, it is the first line of defense when interacting with patients.