Mediated Texts: Representations and Meanings
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The Gruen Transfer - Ep4, H&S semiotics - YouTube

http://www.semioticsinc.com/ - Todd Sampson, CEO of Leo Burnett in Sydney, applies semiotics to a Head & Shoulders TV commercial.
Laura Partridge's insight:

What are some other ways in which this advertisement uses the tool of semiotics?

 

Do you think that the elements listed as well as the ones you identified are effective in advertising this product?

 

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semiotics: interpreting culture through visual language

A digital story by Cheskin Added Value that illustrates how semiotics, as a method of inquiry, is used to interpret evidence of behaviors in the culture by a...
Laura Partridge's insight:

This video is an effective and engaging way to describe the importance of semiotics in advertising.  Found here are some great examples of ways this tool is implemented by the media in advertising. 

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