"The New York Times customized Storify to edit photos from Instagram and bring together the most compelling images from this weekend's east coast storm.


Unlike many stories that are about collecting what's already out there on social networks, the Times involved their audience in the story. Rather than publishing a one-time post collecting a few photos and calling it a day, they created a living, dynamic page that gave readers a reason to keep returning to see the latest photos culled from social networks.


The page was built by the Times using the Storify API, which lets developers pull the media data from a Storify story to come up with alternate displays than the usual Storify embed."