The Knowledge Sharing Paradox – Ownership or Thought Leadership? | mediated learning & digital media for professionals |

[Excerpt] "Our goal as enterprise learning experts is to find the most effective way to change audience behavior to align with a certain business objective. Extremely relevant to this practice is the ever-changing ways in which people communicate and learn from each other. If we want a learner to accept or adopt a certain change in behavior, it would make sense that we need to structure a corporate learning experience as closely as possible to those experiences sought out by that learner on their own time.


Therefore, because the large majority of learning has been revealed to occur through on-the-job and social experiences, not through formal training channels, we must enable and foster these more informal experiences to occur within the workplace."