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Logic+Emotion: Do You Believe In Life After Likes? Measuring Social Business.

Colleague Steve Rubel and I were recently invited to participate in a very cool initiative coordinated by Eloqua‘s Joe Chernov and Jess3 – a social media playbook for industry professionals dubbed the “Social Media ProBook.” In it, you’ll find...
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Medias sociaux
Mettre en place une stratégie de marque sur les médias sociaux
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Des données pour enrichir vos recos digitales

Des données pour enrichir vos recos digitales | Medias sociaux | Scoop.it
Vous avez réussir à semer le doute dans la tête de votre dinosaure de patron sur l'intérêt de faire du marketing digital innovant (lire Le marketing sur...
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The Social Media Report [Etude] — [Naro] Minded

The Social Media Report [Etude] — [Naro] Minded | Medias sociaux | Scoop.it

Voici un lien vers l’étude Nielsen “The Social Media Report“.

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Une étude mesure l'impact des médias sociaux sur les consommateurs

Une étude mesure l'impact des médias sociaux sur les consommateurs | Medias sociaux | Scoop.it
Une étude mesure l'impact des médias sociaux sur les consommateurs - Economie - Les réseaux sociaux impactent de plus en plus les comportements...
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TechCrunch | The Social Network Paradox

TechCrunch | The Social Network Paradox | Medias sociaux | Scoop.it
Over the years, there’s been a radical change in the way we interact with our networks of friends online.
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Define Your Social Brand - Digital Influence Mapping Project

Having worked in advertising, marketing and communications for more than 20 years, I have learned a thing or two about carefully crafting images, messages and 'brand personalities.' My first career was producing television commercials back in...
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Heavy Handed Moderation - The Online Community Guide

There is an example I use in my community management training courses. In a movie magazine's community, there was a ferocious debate about the greatest film of all time.
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Le mensonge communautaire, 1ère partie : les reliques de la mort du système « boum box

Le mensonge communautaire, 1ère partie : les reliques de la mort du système « boum box | Medias sociaux | Scoop.it
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How social media are amplifying customer outrage

How social media are amplifying customer outrage | Medias sociaux | Scoop.it
Chances are, last week wasn't a great time to be working at Netflix.
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Why Social Media Will Evolve Into Social Business

For a clue to social media's future, we need not look much further than Washington.
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Yasser Monkachi's comment, July 19, 2011 12:40 PM
Social (Real Life) evolved to business in the past. it's normal that SM evolve to business !
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10 key insights into Google+ - TNW Social Media

10 key insights into Google+ - TNW Social Media | Medias sociaux | Scoop.it
For the last few days, Google+ has dominated the news. We are impressed with the interface, real time updates, and of course the Circles but the service still leaves us wanting. Here ...
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Most Organizations Shouldn't Start A Community - The Online Community Guide

Last night's #cmgrchat revealed some classic examples of groupthink. Amongst the examples was the belief that every organization should have a community. Would you want to join a community for that keyboard you're using?
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Where to find inspiration for new community discussions

Sometimes you will need to come up with your own ideas for discussion topics. Here is where to find your inspiration.
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Quand les stars utilisent les médias sociaux avec pertinence pour maitriser leur image

Quand les stars utilisent les médias sociaux avec pertinence pour maitriser leur image | Medias sociaux | Scoop.it
J'ai l'habitude de répondre à la question qui m'est posée sur la meilleure stratégie social media par des exemples qui ne sont pas des entreprises mais plutôt des personnalités. Lady Gaga dans ce...
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The TripAdvisor effect: Are online reviews making brands irrelevant?

The TripAdvisor effect: Are online reviews making brands irrelevant? | Medias sociaux | Scoop.it
With the rise of user-generated content, brands have faced challenges. People are talking about brands on social media sites in ways that brand managers can’t control and often can’t even detect.
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Measuring the Lifespan of Shared Links via Bitly

Measuring the Lifespan of Shared Links via Bitly | Medias sociaux | Scoop.it
According to bitly, the half-life of a link isn't measured in weeks or days, it's about three hours on most social networks. Does it matter where the link ...
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Les 5P à respecter dans une stratégie Social Media

Les 5P à respecter dans une stratégie Social Media | Medias sociaux | Scoop.it

Avec l’avènement de ces nouveaux médias dans le paysage publicitaire actuel, des stratégies nouvelles ont vu le jour. Que vous soyez un pionnier du social media où un débutant cherchant à mettre en œuvre des stratégies médias dans vos entreprises, n’oubliez pas qu’il existe 5 points importants à respecter pour mieux utiliser les médias sociaux.

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What is the Role(s) of Your Social Brand - Digital Influence Mapping Project

I have become a believer in taking care to draft the role and voice of a brand in social media. Even the best examples of actual real people behind brands - Frank Eliason when at Comcast Cares and Jenny Cisney...
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DON'T ASK: Questions On Facebook Aren't So Engaging

DON'T ASK: Questions On Facebook Aren't So Engaging | Medias sociaux | Scoop.it
Asking questions in a Facebook post garners 23 percent fewer responses from fans than posts that don't ask anything.
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To Spread Your Brand On Facebook, Don't Target Your Fans--Target Their Friends | Fast Company

To Spread Your Brand On Facebook, Don't Target Your Fans--Target Their Friends | Fast Company | Medias sociaux | Scoop.it
Forget Facebook fans; brands need to target the friends of fans. That's the takeaway of Social Essentials, a new service provided by ComScore, with help from Facebook.
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Le concept d’USP a-t’il encore un sens à l’heure des médias sociaux? | Interact!on - Medias sociaux, stratégie de marque et créativité

Le concept d'USP (Unique Selling Proposition) date des années 60. Belle performance pour un concept marketing!
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Common Branded Community Mistakes (Example)

UK Marketing Jobs launched the UK marketing network; a community for marketing professionals in the UK to network. Here is a snippet from the UK Marketing Network press release: "For the first time marketers will be able to: - Network...
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Communities – Why Isn’t Your CEO A Community Manager? | Philip Wride - Social Media Marketer and Community Manager

Community Managers. Masters of the online universe, builders of relationships, problem solvers supreme. With this being the case shouldn’t company CEO’s class themselves Community Managers as well? They have to juggle various internal struggles, build relationships between departments, deal with stakeholders…and so the list goes on.
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Logic+Emotion: Do You Believe In Life After Likes? Measuring Social Business.

Colleague Steve Rubel and I were recently invited to participate in a very cool initiative coordinated by Eloqua‘s Joe Chernov and Jess3 – a social media playbook for industry professionals dubbed the “Social Media ProBook.” In it, you’ll find...
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Types of Community Growth - The Online Community Guide

How you persuade new members to join a community isn't as interesting as why you are persuading new members to join a community. Making a community bigger wont necessarily make it better. In fact, evidence suggests that making a community...
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