Médias sociaux et tourisme
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Médias sociaux et tourisme
Veille et innovation dans le domaine du tourisme
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Sorties, visites, shopping : Airbnb déploie de nouveaux services pour vivre "comme des locaux"

Sorties, visites, shopping : Airbnb déploie de nouveaux services pour vivre "comme des locaux" | Médias sociaux et tourisme | Scoop.it
Airbnb ne veut plus être seulement une service de location à court terme. La société a dévoilé mardi de nouveaux outils pour aider les voyageurs pendant leurs visites de villes ponctuée pa

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Are You Ready For: ‘Internet of Me’ ?

Are You Ready For: ‘Internet of Me’ ? | Médias sociaux et tourisme | Scoop.it
In the Internet of Me, consumers tell you who they are and their motivation at this moment. Is your brand listening and competing for them?

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Eric_Determined / Eric Silverstein's curator insight, January 27, 10:46 PM

"A successful experience becomes one that is very personalized rather than simply a brand experience.

 

Consumers don’t care about channels or brand priorities or ads, but rather that brands engage with them. In other words, customers define their own journey, choosing where and how to engage with said brand, and whether they go beyond that initial interaction and eventually transacts.

 

The stakes are even higher as consumers give up data about themselves and their expectations for relevant content and experiences grows.


It means brands and marketers must make good use of the data that comes from devices and to use interactions to understand customer behavior and to personalize and deliver experiences.


You need to invest in a digital foundation that allows you to assemble real-time and relevant consumer experiences as agile as your marketing campaigns change without compromising on customer concerns like security - do you agree?"

Dominique Mayon's curator insight, January 28, 2:35 AM

A true challenge for companies in their relationships with customers

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Taking risks to market an icon like NYC

Taking risks to market an icon like NYC | Médias sociaux et tourisme | Scoop.it

How do you market a destination that has been on travellers' bucket lists forever and what kinds of new approaches are needed? Dixon, who has been at the helm of NYC & Company since March 2014, thinks it is vital for tourism marketers to understand their audiences regardless of ever-evolving marketing platforms. In that regard, Dixon believes some marketers and organisations are too risk-averse; a formula for stagnation. Click here to read Skift's interview with Dixon about trends in marketing household-name destinations. Dixon touches on the rise of experiential travel, presenting the familiar as exotic and changing the conversation to influence new audiences.


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#CX Disconnects - 5 Steps to Creating the RIGHT Customer Experience

#CX Disconnects - 5 Steps to Creating the RIGHT Customer Experience | Médias sociaux et tourisme | Scoop.it
Customer Experience is maturing. I rarely hear the phrase “customer service” anymore, and most business leaders know what acronyms like CX and VoC mean – without even Googling them.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 5, 2015 2:40 AM

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

 

Lonnie Mayne shares valuable insight across 5 key steps every organization should implement.


"Last year, Gartner declared #customer #experience “the new competitive battleground.”  As you embark upon the fight for market share, be wise in the strategies and tactics you deploy. While you should learn from the past, the only sure way to win and keep the hearts, minds and dollars of your customers is to take time to create an authentic environment -- one made up of individual experiences that are true to the #relationship you want with your customers. And then, push yourself elegantly beyond that goal."


In your experience, which step has been the most difficult for some brands to implement?

Chrissie Webber 'Powering Business Potential''s curator insight, May 5, 2015 4:41 AM

Customer Service has changed dramatically and social media is at the heart of this change. Businesses who use social media as part of their marketing mix really have to take their service to a new level to compete in a market where word of mouth is viral. Read this great article for a better insight into the issue. 

Darcy Bevelacqua's curator insight, May 5, 2015 4:32 PM
#Customer Experience is more imporatant and knowing how to get your organization engaged will be critical to your success.
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How #Mobile & #Loyalty Programs reward #customer #experience

How #Mobile & #Loyalty Programs reward #customer #experience | Médias sociaux et tourisme | Scoop.it
Small businesses can now target specific customers, influence their behavior and keep track of the results, while offering better rewards.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 30, 2015 6:07 AM

With every business focused on #mobile #engagement, don't forget the emotional  connection:


“All organisms, in different ways, are drawn to goals,” said Oleg Urminsky, who teaches marketing research at the University of Chicago Booth School of Business. “The closer we are to achieving our goals, the more motivated we are to keep doing something. As mice on a runway get closer to a food pellet, they run faster.” Similarly, he said, “as people get closer to having a completed card, the time between visits gets smaller.”


Being able to reward the engagement while making it easy for your customers to do everything via mobile, that's a good way to build #loyalty with your brand, do you agree?


Which loyalty program do you currently use most via mobile?


Do you prefer doing business with a brand that has a well established loyalty program, or can do without? 

Bharat Employment's curator insight, January 30, 2015 11:18 PM

www.bharatemployment.com

Sadel Ekmeiro's curator insight, February 2, 2015 1:46 PM

Which loyalty program do you currently use most via mobile?

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The Mobile Game Is On (For Every Brand)!

The Mobile Game Is On (For Every Brand)! | Médias sociaux et tourisme | Scoop.it
Jeffrey K. Rohrs, VP of marketing insights for @Salesforce shares insights from their 2015 State of Marketing Survey, expecting 34% of marketers worldwide to launch a #mobile app this year. "There ...

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Eric_Determined / Eric Silverstein's curator insight, January 28, 2015 8:16 PM

2015 State of Marketing Survey anticipates 34% of marketers worldwide to launch a #mobile #app this year.


If you take into account the number of existing apps, what would you like to see added or changed from your current experience?


Share your thoughts about @SNAPCIOUS

Marketing Leap's curator insight, January 29, 2015 6:38 PM

Now this is a brilliant insight into the future of Marketing and Mobile. It's certainly got me looking at what I can do for my clients...

Bharat Employment's curator insight, January 29, 2015 11:37 PM

www.bharatemployment.com

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What is the new #Customer Journey?

What is the new #Customer Journey? | Médias sociaux et tourisme | Scoop.it
A new model is needed for our increasingly non-linear world.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 9, 2014 2:46 AM

Great insight across key brands: Google, McKinsey, SAP, Twitter, Visa, etc...


"Marketing isn’t about “pushing people’s thoughts and actions. It’s about amplification, helping what’s already happening grow faster.”


The funnel and Customer Decision Journey aren’t going away.  They are useful models, and will continue to be helpful in certain contexts.  But marketing today requires a new mental map to navigate a changing landscape. We need a model that informs marketers how to enable and empower, not just persuade and promote.  There are a variety of alternatives including journey, orbit, relationship, and experience.


Whatever model you choose, what’s most important is that it addresses: first, the multi-dimensional nature of social influence; second, non-linear paths to purchase; third, the role of advocates who aren’t customers; and fourth, the shift to ongoing relationships beyond individual transactions."


Share your thoughts?

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Marketing is dead

Marketing is dead | Médias sociaux et tourisme | Scoop.it
L’article Marketing hôtelier : y-a-t’il un pilote dans l’avion ?

Via Jacques Tang
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What's Your Mobile Marketing Resolution For 2016?

Marketing experts from Marketo, Hanapin, Bizible, AdRoll, and Invoca share their mobile marketing resolutions for 2016.

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Eric_Determined / Eric Silverstein's curator insight, February 11, 3:55 AM

What resolution will you apply in your mobile marketing efforts for 2016?

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Mapping a Mobile App User's Journey

Mapping a Mobile App User's Journey | Médias sociaux et tourisme | Scoop.it
Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

Via Eric_Determined / Eric Silverstein
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Bérénice Poircuitte's curator insight, January 7, 3:08 AM

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"

elearning at eCampus ULg's curator insight, January 10, 5:05 AM

Nice mapping on Mobile usage

Cotton's curator insight, January 16, 12:12 AM
Very cool info graphic.
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Let the Customer Drive Your Digital Strategy

Let the Customer Drive Your Digital Strategy | Médias sociaux et tourisme | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, June 10, 2015 4:05 PM

"Customers will decide whether your company succeeds." - Absolutely!


Eric Stahl states: "Today’s customers expect brands to take them on a journey that caters to their every need. Your ability to create this journey will make or break your future"


Is it the brand taking the customer on a journey, or the need for the brand to really understand the customer journey?


I certainly agree that positive brand experiences will keep customers coming back, but I would say that what Uber and TacoBell are doing are addressing the customer's expectations, which is part of their current journey.


Eric does highlight key important factors:


1) Disrupt Your Business Before Someone Else Does
2) Create a B2C Experience for B2B Products

3) Sales and Marketing Can't Afford to Be Separate

Brad Friedman's curator insight, June 11, 2015 12:02 PM

Some good thinking included in this post.

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The New Science behind #Customer #Loyalty

The New Science behind #Customer #Loyalty | Médias sociaux et tourisme | Scoop.it
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th

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Callixtus BLACKETT JR's curator insight, February 18, 2015 8:04 AM

We all need to review our customer loyalty strategies and make use of the deluge of data we have at our disposal in order to create a better customer experience that helps us win, serve and retain customers in a more profitable manner.

Darcy Bevelacqua's curator insight, February 19, 2015 4:56 PM

Customer experience is more important. Understanding how to make it easy and efficient is essential to long term growth. It's important to get started now. 

Mike Donahue's curator insight, February 20, 2015 10:53 AM

I like that Forrester factors emotions into their ranking, something NPS does not, making for a more complete measurement and predictor of consumer loyalty.

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The Mobile Game Is On (For Every Brand)!

The Mobile Game Is On (For Every Brand)! | Médias sociaux et tourisme | Scoop.it
Jeffrey K. Rohrs, VP of marketing insights for @Salesforce shares insights from their 2015 State of Marketing Survey, expecting 34% of marketers worldwide to launch a #mobile app this year. "There ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 28, 2015 8:16 PM

2015 State of Marketing Survey anticipates 34% of marketers worldwide to launch a #mobile #app this year.


If you take into account the number of existing apps, what would you like to see added or changed from your current experience?


Share your thoughts about @SNAPCIOUS

Marketing Leap's curator insight, January 29, 2015 6:38 PM

Now this is a brilliant insight into the future of Marketing and Mobile. It's certainly got me looking at what I can do for my clients...

Bharat Employment's curator insight, January 29, 2015 11:37 PM

www.bharatemployment.com

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#Customer #Experience Is Key, in Every Channel and at Every Interaction

#Customer #Experience Is Key, in Every Channel and at Every Interaction | Médias sociaux et tourisme | Scoop.it
Every step in the customer journey presents the chance to engage with customers directly and send a simple message: your care more about their experiences versus the final sale. By encouraging trust, your customers become your brand’s strongest advertisers – capable of organically spreading your message far beyond the reach of a traditional advertising budget.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 3, 2014 2:28 AM

"Every step in the #customer #journey presents the chance to engage with customers directly and send a simple message: your care more about their experiences versus the final sale. By encouraging #trust, your customers become your brand’s strongest advertisers – capable of organically spreading your message far beyond the reach of a traditional advertising budget."


Being able to connect with your customers and delight them every step of the way, that's how you earn their trust and build a strong relationship. 


What percentage of your #marketing budget would you assign to nurturing #advocacy ?

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Facebook Looks Beyond the Social Media Part of Its Business - Mobile is key

Facebook Looks Beyond the Social Media Part of Its Business - Mobile is key | Médias sociaux et tourisme | Scoop.it
Carolyn Everson, vice president of global marketing solutions at Facebook, candidly discusses the challenges in real-time marketing, the value of native ads and the increased focus on mobile.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 28, 2013 2:27 PM

“Mark Zuckerberg’s vision is that marketing should be as compelling and engaging as the content you would see from your family and friends.”

 

@KitKat example provided is a good one. They recognized the opportunity at hand.

 

Brands advertising will need to adapt, offer the right message, at the right time, for each consumer.

 

Do you agree that Facebook is well positioned to capture the right Data and offer the right engagement for brands to connect with consumers? 

 

On the Mobile front, I certainly agree with Carolyn Everson:

 

"The scale on mobile has achieved such a high level that brands are looking at mobile as a true brand-building platform. That’s a very important driver of how we think about our business and our opportunity to be an indispensable business partner to our marketers because we’ve got incredible scale in the mobile environment. It’s where consumers are spending more of their time. Mobile is the first screen, and I think it’s the most important screen, which means it’s going to be used for virtually every aspect of the marketing funnel—from brand building all the way to driving very specific direct-response objectives."

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Utilisation de Pinterest comme outil marketing en tourisme

Utilisation de Pinterest comme outil marketing en tourisme | Médias sociaux et tourisme | Scoop.it

Pinterest a particulièrement retenu l’attention du public lorsque Time Magazine l’a classé parmi les 50 meilleurs sites Web de 2011. Au cours des deux premiers mois de 2012, la croissance fulgurante du nombre d’utilisateurs l’a rapidement hissé parmi les plus importants médias sociaux selon ComScore et Hitwise ...


Via Mathias Doisne, Cyril Gervais, Boussion Joseph, Jacques Tang
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