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The mobile majority in travel

The mobile majority in travel | Médias sociaux et tourisme | Scoop.it

There is a clear mobile majority in travel across all demographics for the first time ever, says the latest Travel Technology Survey from Phocuswright. The report, which covered habits in 2014, found that smartphone penetration has reached the majority in all demographics, with 76% of those aged 55-64 and 58% of those 65 and older owning a smartphone. This milestone heralds the achievement of the true mobile majority - travel brands can now count on nearly all travellers to have access to a smartphone. Tablets are also more popular than ever, with 6 out of 10 travellers now possessing one, up from 44% in 2013. Laptops remain less popular than smartphones among travellers, with 79% likely to own a laptop compared with the 87% that own a smartphone. Click here to learn more.


Via Tourism Australia , Andrea Rossi, Roland Schegg
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The New Science behind #Customer #Loyalty

The New Science behind #Customer #Loyalty | Médias sociaux et tourisme | Scoop.it
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th

Via Eric_Determined / Eric Silverstein
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Darcy Bevelacqua's curator insight, February 19, 4:56 PM

Customer experience is more important. Understanding how to make it easy and efficient is essential to long term growth. It's important to get started now. 

Mike Donahue's curator insight, February 20, 10:53 AM

I like that Forrester factors emotions into their ranking, something NPS does not, making for a more complete measurement and predictor of consumer loyalty.

Wafa Hammedi's comment, March 3, 4:37 AM
Romain, What is the new science then??? Very curious to learn about that from you in class ! your insights will be beneficial to all the students in class ! Great job !
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The Mobile Game Is On (For Every Brand)!

The Mobile Game Is On (For Every Brand)! | Médias sociaux et tourisme | Scoop.it
Jeffrey K. Rohrs, VP of marketing insights for @Salesforce shares insights from their 2015 State of Marketing Survey, expecting 34% of marketers worldwide to launch a #mobile app this year. "There ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 28, 8:16 PM

2015 State of Marketing Survey anticipates 34% of marketers worldwide to launch a #mobile #app this year.


If you take into account the number of existing apps, what would you like to see added or changed from your current experience?


Share your thoughts about @SNAPCIOUS

Marketing Leap's curator insight, January 29, 6:38 PM

Now this is a brilliant insight into the future of Marketing and Mobile. It's certainly got me looking at what I can do for my clients...

Bharat Employment's curator insight, January 29, 11:37 PM

www.bharatemployment.com

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Blurring the lines between #Digital & Physical to deliver the best #CustExp!

Blurring the lines between #Digital & Physical to deliver the best #CustExp! | Médias sociaux et tourisme | Scoop.it
After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed at driving foot traffic.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 10, 2014 3:48 AM

With brands such as @Target leveraging #mobile games with in-store experience through unique codes to unlock the next level, it's important for the future of retail to blend digital with physical, do you agree?


I had posted a previous article of successful campaigns from @MarcJacobs & @Nordstrom leveraging their social engagement via @Twitter & @Pinterest to drive results:


http://sco.lt/8p3ds9 "How to Link Social Engagement with Real Business Results"


Share your thoughts.

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Les Galeries Lafayette lancent leur appli de géolocalisation instore

Les Galeries Lafayette lancent leur appli de géolocalisation instore | Médias sociaux et tourisme | Scoop.it

Via Jérôme MONANGE, sophie mazon
SL's insight:

Quelle belle déclinaison de l'accueil client digital !

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L’Egypte propose une application mobile - Destination sur Le Quotidien du Tourisme

L’Egypte propose une application mobile - Destination sur Le Quotidien du Tourisme | Médias sociaux et tourisme | Scoop.it
L’Office de tourisme d’Egypte lance sa nouvelle application mobile, Egypt Travel, qui permet aux utilisateurs de préparer leurs vacances en Egypte.

Via Murice Rodolphe, Julia B.
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Facebook Looks Beyond the Social Media Part of Its Business - Mobile is key

Facebook Looks Beyond the Social Media Part of Its Business - Mobile is key | Médias sociaux et tourisme | Scoop.it
Carolyn Everson, vice president of global marketing solutions at Facebook, candidly discusses the challenges in real-time marketing, the value of native ads and the increased focus on mobile.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 28, 2013 2:27 PM

“Mark Zuckerberg’s vision is that marketing should be as compelling and engaging as the content you would see from your family and friends.”

 

@KitKat example provided is a good one. They recognized the opportunity at hand.

 

Brands advertising will need to adapt, offer the right message, at the right time, for each consumer.

 

Do you agree that Facebook is well positioned to capture the right Data and offer the right engagement for brands to connect with consumers? 

 

On the Mobile front, I certainly agree with Carolyn Everson:

 

"The scale on mobile has achieved such a high level that brands are looking at mobile as a true brand-building platform. That’s a very important driver of how we think about our business and our opportunity to be an indispensable business partner to our marketers because we’ve got incredible scale in the mobile environment. It’s where consumers are spending more of their time. Mobile is the first screen, and I think it’s the most important screen, which means it’s going to be used for virtually every aspect of the marketing funnel—from brand building all the way to driving very specific direct-response objectives."

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Plus de la moitié des transactions en m-commerce en Europe sont effectuées via l'iPad selon les données de Zanox.

Plus de la moitié des transactions en m-commerce en Europe sont effectuées via l'iPad selon les données de Zanox. | Médias sociaux et tourisme | Scoop.it

Avec sa dernière étude, Zanox relève que plus d’une transaction mobile sur deux a été effectuée depuis un iPad. Le chiffre d’affaires généré à partir d’iPhone représente quant à lui 23% du volume total, tandis que la part revenant aux terminaux Android est de 21%.

 

En outre, 27,13% des transactions quotidiennes sur iPad ont lieu entre 18h et 21h. Et l'activité s'accroit le dimanche sur ce terminal. Elle est en effet environ 25% plus élevée que la moyenne des autres jours de la semaine.


Enfin, les marchands et spécialistes de la mode ont à eux seuls engendré 68% du chiffre d’affaires du m-commerce sur iPad, en France, au cours des neuf premiers mois de 2012. Zanox France constate « un dynamisme particulièrement marqué » des secteurs de la Distribution (222%), des Télécommunications (223%) et du Tourisme (213%) pour les transactions sur iPad sur la période janvier-septembre 2012 vs janvier-septembre 2011.


Via Softmobiles, Gengembre Dominique, Laura Koeppler, E-tourisme
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Laura Koeppler's curator insight, January 7, 2013 5:51 AM

Notons la progression phénoménale des transactions liées au tourisme sur l'Ipad en 2012 (+213 % par rapport à 2011 !).

Chers pros du tourisme, on pense donc responsive lors de la création / refonte de son site web :)

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Nouveauté - Nestor, le guide touristique

Nouveauté - Nestor, le guide touristique | Médias sociaux et tourisme | Scoop.it

"La région de la Montérégie a été choisie pour inaugurer la première édition d'une nouvelle application mobile dans le domaine du tourisme appelée Nestor. Ce..."

 

Une nouvelle application démontrant encore une fois l’impact des nouvelles technologies sur le m-tourisme.


Via E-tourisme
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Internet Mobile : le voyage a le vente en poupe!

Internet Mobile : le voyage a le vente en poupe! | Médias sociaux et tourisme | Scoop.it

Le secteur des voyages séduit toujours plus de mobinautes.

 

En juillet 2012, 20,4 millions de Français se sont connectés au moins une fois à un site ou à une application mobile, selon Médiamétrie / NetRatings.

 

A titre de comparaison, ils étaient 18,7 millions de mobinautes il y a 1 an. "Les mobinautes représentent désormais la moitié du nombre d’internautes", souligne Médiamétrie.

 

Et le voyage fait partie des secteurs plébiscité : en juillet 2012, 44% des mobinautes se sont connectés au moins une fois à un site ou une application de la catégorie voyages (Compagnies aériennes, Destinations, Transport terrestre, Guides hôteliers, Plans, cartes et itinéraires).

 

"C’est l’une des plus fortes évolutions d’audience sur le mois de juillet", précise encore le spécialiste des études médias.

Le profil du mobinaute friand de voyage ? Ce sont des hommes à 60,9% (alors qu’ils comptent pour 58,5% des mobinautes), CSP+, habitant en Région Parisienne et âgés de 25 à 49 ans.


Via Benoit Renoux, Jean-Claude Morand, SL
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4 key #mobile market trends in 2015

4 key #mobile market trends in 2015 | Médias sociaux et tourisme | Scoop.it
2014 was the year that mobile stopped being the next big thing and became THE BIG THING. In 2015, we can identify four types of apps, each with their own characteristics and challenges.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 25, 2:05 AM

1. Mobile Commerce - #Engagement

2. Mobile Games - #Gamification

3. Utility #Apps

4. #Social Apps


Do you agree with the 4 #Mobile trends above?


Which other trends do you foresee?

Michelle Batt's curator insight, February 26, 9:33 AM

Like! but consider this: Mobile/IT app developers are missing a BIG opportunity. Need to change approach from "monetizing" to "humanizing" #CX #CXO

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How #Mobile & #Loyalty Programs reward #customer #experience

How #Mobile & #Loyalty Programs reward #customer #experience | Médias sociaux et tourisme | Scoop.it
Small businesses can now target specific customers, influence their behavior and keep track of the results, while offering better rewards.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 30, 6:07 AM

With every business focused on #mobile #engagement, don't forget the emotional  connection:


“All organisms, in different ways, are drawn to goals,” said Oleg Urminsky, who teaches marketing research at the University of Chicago Booth School of Business. “The closer we are to achieving our goals, the more motivated we are to keep doing something. As mice on a runway get closer to a food pellet, they run faster.” Similarly, he said, “as people get closer to having a completed card, the time between visits gets smaller.”


Being able to reward the engagement while making it easy for your customers to do everything via mobile, that's a good way to build #loyalty with your brand, do you agree?


Which loyalty program do you currently use most via mobile?


Do you prefer doing business with a brand that has a well established loyalty program, or can do without? 

Bharat Employment's curator insight, January 30, 11:18 PM

www.bharatemployment.com

Sadel Ekmeiro's curator insight, February 2, 1:46 PM

Which loyalty program do you currently use most via mobile?

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The Mobile Game Is On (For Every Brand)!

The Mobile Game Is On (For Every Brand)! | Médias sociaux et tourisme | Scoop.it
Jeffrey K. Rohrs, VP of marketing insights for @Salesforce shares insights from their 2015 State of Marketing Survey, expecting 34% of marketers worldwide to launch a #mobile app this year. "There ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 28, 8:16 PM

2015 State of Marketing Survey anticipates 34% of marketers worldwide to launch a #mobile #app this year.


If you take into account the number of existing apps, what would you like to see added or changed from your current experience?


Share your thoughts about @SNAPCIOUS

Marketing Leap's curator insight, January 29, 6:38 PM

Now this is a brilliant insight into the future of Marketing and Mobile. It's certainly got me looking at what I can do for my clients...

Bharat Employment's curator insight, January 29, 11:37 PM

www.bharatemployment.com

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Does #Mobile Payments play a critical role to Mobile #Customer #Journeys?

Does #Mobile Payments play a critical role to Mobile #Customer #Journeys? | Médias sociaux et tourisme | Scoop.it
On Tuesday, Apple held a special event out in Cupertino where they made major announcements and unveiled the latest additions to their product line for the 2014 holiday season. As Jason Bateman put it: Is there a better day in … Continued

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 17, 2014 2:47 PM

Do you agree with  Apple CEO Tim Cook statement?  


"Most people that have worked on [mobile payments] have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience."


@Googlewallet focused on the customer too, but did not win over merchants, which impacts the overall user experience.


Will you be using #ApplePay?

Michael Allenberg's curator insight, September 18, 2014 8:48 AM

The future of #integratedExperiences.

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Le tourisme mobile en 2013

Le tourisme mobile en 2013 | Médias sociaux et tourisme | Scoop.it
Voici une infographie réalisée par le site ebookers.fr qui nous démontre l’intérêt d’avoir un site responsive dans le secteur du tourisme. Une fois de plus

Via Alexis Gilbert
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@Starbucks - Your "Tweet a Coffee" Leaves a bad after taste! - Customer Experience

@Starbucks - Your "Tweet a Coffee" Leaves a bad after taste! - Customer Experience | Médias sociaux et tourisme | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 26, 2013 11:37 AM

How a great idea and concept  can immediately turn into a negative experience!

 

Share your thoughts?

Colin Taylor TRG's curator insight, November 27, 2013 7:45 AM

Bad design, compromises the Customer Experience

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M-tourisme et géolocalisation au service du développement touristique

Au 1er trimestre 2013, plus de 24 millions de Français ont surfé sur Internet via leur téléphone mobile (smartphone). Les ventes de tablettes dépasseront celles des ordinateurs d'ici moins de cinq ans. Le « tourisme connecté » devient alors une évidence, un phénomène de masse.

 

Il suffit de regarder autour de soi pour constater que les écrans mobiles sont devenus indispensables dans notre quotidien, avec de nouveaux enjeux comme la connexion permanente, le partage en temps réel, la géolocalisation, le m-commerce, etc. Les collectivités territoriales se doivent ainsi d'adapter leurs communications digitales pour toucher les citoyens comme les touristes en situation de mobilité.

 

Les auteurs livrent un décryptage des tendances, comportements d'usage et précisent les caractéristiques technologiques de ce nouveau média. Illustré par des exemples concrets et réussis, cet ouvrage a pour objet de proposer aux personnels des collectivités territoriales les sources d'inspiration et les principales recommandations qui vont conditionner la réussite d'un projet de développement touristique sur mobile.


Via Benoit Renoux, Jean-Claude Morand
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Benoit Renoux's curator insight, August 29, 2013 3:24 AM

Un ouvrage de Mathieu Bruc  et Sébastien Gonzalez

Mathieu Bruc's comment, September 3, 2013 3:47 AM
Merci Benoit !
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Nouveauté - Nestor, le guide touristique

Nouveauté - Nestor, le guide touristique | Médias sociaux et tourisme | Scoop.it

"La région de la Montérégie a été choisie pour inaugurer la première édition d'une nouvelle application mobile dans le domaine du tourisme appelée Nestor. Ce..."

 

Une nouvelle application démontrant encore une fois l’impact des nouvelles technologies sur le m-tourisme.


Via E-tourisme, SL
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Influencia - Je Like - Le tourisme devient social !

Influencia - Je Like - Le tourisme devient social ! | Médias sociaux et tourisme | Scoop.it
La toile n’a cessé de se sociabiliser et de se communautariser. L’appellation générique « web 2.0 » tend à se galvauder et on lui préfère désormais l’expression « web social ». Alors bon voyage !

 

Un article assez complet et interactif sur la question de la mobilité et du tourisme. Au programme, mobile et social, des voitures qui parlent et une réflexion de sur la mobilité de l'esprit.

Bonne lecture !


Via E-tourisme
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How Not to Display a QR Code | 2D Barcode Strategy

How Not to Display a QR Code | 2D Barcode Strategy | Médias sociaux et tourisme | Scoop.it
2D Barcode Strategy provides news, information and analysis on the use of QR and other 2D barcodes...

Via iLoop Mobile, Hans Looman
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