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Mettre en place une stratégie de marque sur les médias sociaux
Curated by
Jean Dubearnes
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![The Social Media Report [Etude] — [Naro] Minded | Medias sociaux | Scoop.it](http://img.scoop.it/ELn9ldVL8RzrS2Yn0skY5Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Voici un lien vers l’étude Nielsen “The Social Media Report“. Delete the scoop?
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Une étude mesure l'impact des médias sociaux sur les consommateurs - Economie - Les réseaux sociaux impactent de plus en plus les comportements... Delete the scoop?
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Over the years, there’s been a radical change in the way we interact with our networks of friends online. Delete the scoop?
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Having worked in advertising, marketing and communications for more than 20 years, I have learned a thing or two about carefully crafting images, messages and 'brand personalities.' My first career was producing television commercials back in...
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There is an example I use in my community management training courses. In a movie magazine's community, there was a ferocious debate about the greatest film of all time. Delete the scoop?
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Chances are, last week wasn't a great time to be working at Netflix.
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For a clue to social media's future, we need not look much further than Washington.
Yasser Monkachi's comment,
July 19, 2011 12:40 PM
Social (Real Life) evolved to business in the past. it's normal that SM evolve to business !
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For the last few days, Google+ has dominated the news. We are impressed with the interface, real time updates, and of course the Circles but the service still leaves us wanting. Here ...
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Last night's #cmgrchat revealed some classic examples of groupthink. Amongst the examples was the belief that every organization should have a community. Would you want to join a community for that keyboard you're using?
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Sometimes you will need to come up with your own ideas for discussion topics. Here is where to find your inspiration.
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J'ai l'habitude de répondre à la question qui m'est posée sur la meilleure stratégie social media par des exemples qui ne sont pas des entreprises mais plutôt des personnalités. Lady Gaga dans ce...
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With the rise of user-generated content, brands have faced challenges. People are talking about brands on social media sites in ways that brand managers can’t control and often can’t even detect. Delete the scoop?
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According to bitly, the half-life of a link isn't measured in weeks or days, it's about three hours on most social networks. Does it matter where the link ... Delete the scoop?
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Avec l’avènement de ces nouveaux médias dans le paysage publicitaire actuel, des stratégies nouvelles ont vu le jour. Que vous soyez un pionnier du social media où un débutant cherchant à mettre en œuvre des stratégies médias dans vos entreprises, n’oubliez pas qu’il existe 5 points importants à respecter pour mieux utiliser les médias sociaux. Delete the scoop?
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I have become a believer in taking care to draft the role and voice of a brand in social media. Even the best examples of actual real people behind brands - Frank Eliason when at Comcast Cares and Jenny Cisney...
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Asking questions in a Facebook post garners 23 percent fewer responses from fans than posts that don't ask anything. Delete the scoop?
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Forget Facebook fans; brands need to target the friends of fans. That's the takeaway of Social Essentials, a new service provided by ComScore, with help from Facebook. Delete the scoop?
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Le concept d'USP (Unique Selling Proposition) date des années 60. Belle performance pour un concept marketing! Delete the scoop?
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UK Marketing Jobs launched the UK marketing network; a community for marketing professionals in the UK to network. Here is a snippet from the UK Marketing Network press release: "For the first time marketers will be able to: - Network... Delete the scoop?
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Community Managers. Masters of the online universe, builders of relationships, problem solvers supreme. With this being the case shouldn’t company CEO’s class themselves Community Managers as well? They have to juggle various internal struggles, build relationships between departments, deal with stakeholders…and so the list goes on.
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Colleague Steve Rubel and I were recently invited to participate in a very cool initiative coordinated by Eloqua‘s Joe Chernov and Jess3 – a social media playbook for industry professionals dubbed the “Social Media ProBook.” In it, you’ll find...
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How you persuade new members to join a community isn't as interesting as why you are persuading new members to join a community. Making a community bigger wont necessarily make it better. In fact, evidence suggests that making a community...
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