Medias sociaux

Having worked in advertising, marketing and communications for more than 20 years, I have learned a thing or two about carefully crafting images, messages and 'brand personalities.' My first career was producing television commercials back in...

There is an example I use in my community management training courses. In a movie magazine's community, there was a ferocious debate about the greatest film of all time.

For a clue to social media's future, we need not look much further than Washington.

For the last few days, Google+ has dominated the news. We are impressed with the interface, real time updates, and of course the Circles but the service still leaves us wanting. Here ...

Last night's #cmgrchat revealed some classic examples of groupthink. Amongst the examples was the belief that every organization should have a community. Would you want to join a community for that keyboard you're using?

Sometimes you will need to come up with your own ideas for discussion topics. Here is where to find your inspiration.

With the rise of user-generated content, brands have faced challenges. People are talking about brands on social media sites in ways that brand managers can’t control and often can’t even detect.

I have become a believer in taking care to draft the role and voice of a brand in social media. Even the best examples of actual real people behind brands - Frank Eliason when at Comcast Cares and Jenny Cisney...

Forget Facebook fans; brands need to target the friends of fans. That's the takeaway of Social Essentials, a new service provided by ComScore, with help from Facebook.

Le concept d'USP (Unique Selling Proposition) date des années 60. Belle performance pour un concept marketing!

UK Marketing Jobs launched the UK marketing network; a community for marketing professionals in the UK to network. Here is a snippet from the UK Marketing Network press release: "For the first time marketers will be able to: - Network...

Community Managers. Masters of the online universe, builders of relationships, problem solvers supreme. With this being the case shouldn’t company CEO’s class themselves Community Managers as well? They have to juggle various internal struggles, build relationships between departments, deal with stakeholders…and so the list goes on.

Colleague Steve Rubel and I were recently invited to participate in a very cool initiative coordinated by Eloqua‘s Joe Chernov and Jess3 – a social media playbook for industry professionals dubbed the “Social Media ProBook.” In it, you’ll find...

How you persuade new members to join a community isn't as interesting as why you are persuading new members to join a community. Making a community bigger wont necessarily make it better. In fact, evidence suggests that making a community...