Medias Locaux Hyperlocaux
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Stop being a snob: 10 ways hyperlocal media is contributing to UK journalism

Stop being a snob: 10 ways hyperlocal media is contributing to UK journalism | Medias Locaux Hyperlocaux | Scoop.it
In a guest post, Damian Radcliffe says that hyperlocal sites are being held back by regional newspaper snobbery, while he gives 10 reasons why hyperlocal should be recognised as a valuable part of ...
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Discover > 10 types of great output produced by hyperlocals !

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The Local, a growing European network of English-language news sites, aims for the expat crowd

The Local, a growing European network of English-language news sites, aims for the expat crowd | Medias Locaux Hyperlocaux | Scoop.it
With a large and growing audience, The Local is building scale across the continent.
David Sallinen (WAN-IFRA)'s insight:
The Local’s digital focus allows it to build a set of online communities in addition to a forward-looking media brand.
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Mobile’s Local News Auds By The Numbers | NetNewsCheck.com

In two nationwide surveys of news app users, StepLeader found that local media’s mobile news audience is engaged, loyal and values their content.
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How Digital First Media plan to 'unbolt' local newsrooms

How Digital First Media plan to 'unbolt' local newsrooms | Medias Locaux Hyperlocaux | Scoop.it
"Having visited all of the newsrooms, it's largely fair that in most or all that print culture and print workflow are still dominant in important ways," Steve Buttry, DFM's digital transformation editor, told Journalism.co.uk. "To overuse our metaphor, we need to wrench that free and say digital is more important to us."
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The Patch Saga, and Its Implications for Local Media

Aol’s decision to unload its struggling hyperlocal network Patch earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader implications, even as many local media companies have recently started to see signs of reinvestment .
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Local Media Forecast To Rise Single Digits, Digital Expands

Local Media Forecast To Rise Single Digits, Digital Expands | Medias Locaux Hyperlocaux | Scoop.it
Local media revenue is set to climb mid-single-digit percentages this year, according to a study of ad sales managers and executives. Just under half of executive managers and sales managers predict a revenue increase of 6% to 10% in 2014, according to AdMall, a sales consultant/database for local and digital advertising.
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Local World almost doubles web traffic in first year - Journalism News from HoldtheFrontPage

Local World almost doubles web traffic in first year - Journalism News from HoldtheFrontPage | Medias Locaux Hyperlocaux | Scoop.it
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Boostez vos projets en introduisant de nouvelles dynamiques !

Boostez vos projets en introduisant de nouvelles dynamiques ! | Medias Locaux Hyperlocaux | Scoop.it

Every year we work alongside our partners in the press, online, and on TV to achieve the continual transformations needed at the heart of these businesses.  As of this moment every one of the partners we have worked with has expressed their satisfaction at the quality of our work – and all because our solutions are unique, industry tried-and-tested, and genuinely made-to-measure.

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David Sallinen (WAN-IFRA)'s curator insight, December 16, 2013 11:47 AM

We have the best experience, call us ;-)

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Conference Notebook: The Future of Local Is the Marketplace, Not the Message

Conference Notebook: The Future of Local Is the Marketplace, Not the Message | Medias Locaux Hyperlocaux | Scoop.it
“ The local market has seen a seemingly endless flood of startups come online over the past few years, with many building the next iteration of last year’s feature.”
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How Local Magazines Figured Out What Patch Never Could - City and Regionals @ FolioMag.com

How Local Magazines Figured Out What Patch Never Could - City and Regionals @ FolioMag.com | Medias Locaux Hyperlocaux | Scoop.it
Look at the list of winners for the annual City and Regional Magazine Association awards. This year's three general excellence magazines—Washingtonian, D Magazine and Honolulu—respectively featured a 1960s-styled illustration, a landscape photograph of the Texas prairie and a still-life classroom portrait on their covers when they were honored in May.
David Sallinen (WAN-IFRA)'s insight:
"They wanted a list of the Top 5 florists in town," Palumbo says, citing the experience of a former Patch editor who now works for him at Rhode Island Monthly, "but there were only three [florists] there.
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Could Patch Find New Life as a SaaS Platform for Local Publishers?

Could Patch Find New Life as a SaaS Platform for Local Publishers? | Medias Locaux Hyperlocaux | Scoop.it
It’s hard to tell exactly what’s going on at AOL headquarters these days when it comes to Patch, the company’s erstwhile, overly ambitious experiment in hyperlocal news. By most accounts, it appears that AOL boss Tim Armstrong is still betting that a large media organization like Gannett or Tribune will toss Patch a life preserver and breathe new life into what has proven to be a costly-and-at-times-fractious foray into community journalism.
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‘Good news’ freesheet set to increase pagination

The publisher of a new freesheet which claims to be the UK’s first “good news only” regional newspaper is planning to increase its pagination saying the positive feedback has been overwhelming.
David Sallinen (WAN-IFRA)'s insight:
“The newspaper is about community spirit and highlighting all the positive things which go on in the city. A lot of people say they are sick of all the bad news and every city should have a newspaper like this.”
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In suburban D.C., a network of hyperlocal news sites expands and bets on local advertising

In suburban D.C., a network of hyperlocal news sites expands and bets on local advertising | Medias Locaux Hyperlocaux | Scoop.it
“If everybody’s focused on the billion-dollar opportunity in local, they’re going to be missing out on a lot of other opportunities, because this isn’t a billion-dollar space."
David Sallinen (WAN-IFRA)'s insight:
“This world is a better place when you have more locally focused news outlets that give neighbors a chance to know what’s going on in their community and talk about it. My goal is to keep doing that, and I think there are going to be other entrepreneurs looking to do that. It’ll come — it’ll just be slow.”
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Johnston Press' the hub: B2B services as successor to the classifieds section

Johnston Press' the hub: B2B services as successor to the classifieds section | Medias Locaux Hyperlocaux | Scoop.it
While the hub is intended to offer value to its businesses, its nature as a logged-in economy means that Johnston benefits in ways beyond that of forging relationships.
David Sallinen (WAN-IFRA)'s insight:
"The meta-strategy is that Johnston Press was a traditional newspaper press business in print, selling print advertising, we are transitioning as fast as we can to being a digital media business and we want to bring our customers on that journey with us. Helping them understand the more modern digital world is a good way of doing that."
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Local newspapers and TV stations are building their own private ad exchange with Google

Local newspapers and TV stations are building their own private ad exchange with Google | Medias Locaux Hyperlocaux | Scoop.it
After a reboot and the rise of programmatic ad buying, the Local Media Consortium is hoping that news outlets can have more market leverage negotiating as a group than as individuals.
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Information locale : le numérique bouscule le modèle de la PQR

Information locale : le numérique bouscule le modèle de la PQR | Medias Locaux Hyperlocaux | Scoop.it
En répondant à la demande des sites d'information en ligne d'aligner la TVA sur un taux unique de 2,1 % pour tous les titres, quel que soit leur support, le gouvernement va-t-il accélérer les mutations de la presse quotidienne régionale ?
David Sallinen (WAN-IFRA)'s insight:
En trente ans, la PQR a perdu, selon les villes, entre 30 et 50 % de son lectorat...
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Regional daily’s first Sunday edition hits the streets

A regional daily launched its new Sunday edition at the weekend as it moved to a seven-day operation. The first edition of the Liverpool Echo ’s Sunday edition hit the streets with a special investigation into cannabis farms on Merseyside.
David Sallinen (WAN-IFRA)'s insight:
When the new edition was announced, the publisher said no new jobs would be created...
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EDITORIAL: R-J reorganization boosts local reporting

EDITORIAL: R-J reorganization boosts local reporting | Medias Locaux Hyperlocaux | Scoop.it
The Las Vegas Review-Journal today announced a sweeping staff reorganization aimed at improving coverage of several topics, including news, sports, features, politics, opinion, entertainment and betting.
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5 Revenue Diversification Strategies for Hyperlocal Publications

Revenue diversification is a hot topic within the hyperlocal community, as publishers seek out new ways to generate income without sacrificing the quality of the products they provide. Some publishers are gaining audience share by partnering with other local media, some are focusing on mobile ad strategies, and others are competing for grants as non-profit organizations.
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10 Local Digital Media Trends For 2014

NetNewsCheck looks into the coming year at 10 trends for local digital media we see developing around technology, disruption and revenue.
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The Guardian Creates Hyper-Local Newspaper For A Single Coffee Shop [Pics]

The Guardian Creates Hyper-Local Newspaper For A Single Coffee Shop [Pics] | Medias Locaux Hyperlocaux | Scoop.it
Localized search is an important part of finding what you want near where you live, which is one reason why Google places more emphasis on local businesses in their search results. In a similar, but much more extreme vein, the Guardian teamed up with Newspaper Club to launch a newspaper that is specific to just one coffee shop in London. They call it an “algorithmic newspaper,” but it also goes by the more customer-friendly option of the “Long Good
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On the Limits, but Also the Power, of Local Narratives

On the Limits, but Also the Power, of Local Narratives | Medias Locaux Hyperlocaux | Scoop.it
“The stories cities tell about themselves, and the difference that makes.”
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Y at-il un avenir pour les journaux locaux?

Y at-il un avenir pour les journaux locaux? | Medias Locaux Hyperlocaux | Scoop.it
Kent University Journalism professor Tim Luckhurst and former Liverpool Post editor look at whether newspapers are dying out.
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Hyperlocal > Patch d'AOL est en train de mourir parce que le journalisme local est artisanal n'est pas industrialisable

Hyperlocal > Patch d'AOL est en train de mourir parce que le journalisme local est artisanal n'est pas industrialisable | Medias Locaux Hyperlocaux | Scoop.it
AOL maintains that its Patch hyper-local news venture is not shutting down, but it has clearly failed to meet the promise of CEO Tim Armstrong’s vision — because the model it was built on was the wrong approach to the problem...
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Trinity Mirror closes Liverpool Post newspaper after 158 years in print | Press Gazette

Trinity Mirror closes Liverpool Post newspaper after 158 years in print | Press Gazette | Medias Locaux Hyperlocaux | Scoop.it
Trinity Mirror is closing the 158-year-old Liverpool Post newspaper just under two years after moving it from daily to weekly distribution. The Daily Post was previously an upmarket morning newspaper for Liverpool, complementing evening title the Liverpool Echo which is also published by Trinity Mirror.
David Sallinen (WAN-IFRA)'s insight:
‘’We have a history of brave and independent journalism and excellent coverage of business, arts, and sport. We will ensure we keep those traditions alive within the Liverpool Echo.’’
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