Content strategy is a process, not a deliverable. By focusing its value back on how it meets objectives and influences outcomes, and then further aligning these with how it fits within process can go a long way towards reclaiming the big “S” we’ve all come to respect in strategy.
Today’s Quickfire Q&A is with New York-based Social Designer, Andrew Shea. He talks everything from wanting to be Michael Jordan to writing his recent book, Designing For Social Change. To see Andrew...
Hi Andrew, Please can you tell us what led you into social design and what your relationship is with Transmedia?
I’ve always worked on projects that aligned with my interests and curiosity but it wasn’t until graduate school at Maryland Institute College of Art that I learned more about how design can address social problems in meaningful ways.
I don’t have a particular relationship with Transmedia, though I’ve worked across various media.
What’s the most important part of Transmedia for you? In your experience, what makes a great Transmedia project?
Transmedia projects activate the senses and the imagination in unexpected ways.
One project where I tried to do this was called “Listening Watching.” It was a radio show at MIT that a friend and I started in 2007. We prepared for each two-hour show by choosing words (usually nouns) that conjured up a visual, like “train,” “newscaster,” cruise ship,” or “buzz.” Then I would search YouTube for videos using that word. The radio show consisted of mixing the audio from the videos that we found with sounds effects and music in order to create a listening experience that was visual and imaginative....
L'atelier Cross Media : Enjeux et perspectives d'avenir du Cross Media. Jusqu'où ira la communication 360° ? Avec la multiplication des canaux de diffusion, une série de publicités télévisées ne suffit plus pour vendre son ...
Most UX designers use qualitative research—typically in the form of usability tests—to guide their decision-making. However, using quantitative data to measure user experience can be a very different proposition.
A travers la critique d'un livre (anglophone) LudoScience met en évidence les bienfaits de la pratique "amateure" de création de jeux vidéo. Ajoutez à cela des supports de création assistée par ordinateur et un atelier Scratch monté début début décembre par nos collègues de la bibliothèque de Lyon Vaise et vous avez le pack !
MAGNIFICAT Films est une société de production indépendante crée en 1999 par Laurent THIRY qui vise à associer l’activité classique de production de longs-métrages au développement de projets audiovisuels atypiques à mi-chemin entre la salle, la télévision...
[Décryptage] Recrutement : la campagne transmedia de l'armée de l ...Frenchweb.frLa websérie est complétée par un jeu vidéo, hébergé sur le site air-touteunearmee.fr, permettant aux internautes de prolonger l'expérience en se mettant en situation...
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?
I was lucky enough to meet Hanna Sköld in Brussels in June and share some time with her discussing future disruption in the audiovisual world - both in TV and film and her story is simply brilliant f (RT @gleonhard: Hanna Sköld: Bucking the System...
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