Today’s Quickfire Q&A is with New York-based Social Designer, Andrew Shea. He talks everything from wanting to be Michael Jordan to writing his recent book, Designing For Social Change.
To see Andrew...
Hi Andrew, Please can you tell us what led you into social design and what your relationship is with Transmedia?
I’ve always worked on projects that aligned with my interests and curiosity but it wasn’t until graduate school at Maryland Institute College of Art that I learned more about how design can address social problems in meaningful ways.
I don’t have a particular relationship with Transmedia, though I’ve worked across various media.
What’s the most important part of Transmedia for you? In your experience, what makes a great Transmedia project?
Transmedia projects activate the senses and the imagination in unexpected ways.
One project where I tried to do this was called “Listening Watching.” It was a radio show at MIT that a friend and I started in 2007. We prepared for each two-hour show by choosing words (usually nouns) that conjured up a visual, like “train,” “newscaster,” cruise ship,” or “buzz.” Then I would search YouTube for videos using that word. The radio show consisted of mixing the audio from the videos that we found with sounds effects and music in order to create a listening experience that was visual and imaginative....