MediAlternative
Follow
Find
81 views | +0 today
 
Scooped by Pascal Senicourt
onto MediAlternative
Scoop.it!

France Telecom : Orange et Dailymotion pistent les futurs créateurs - Boursier.com

France Telecom : Orange et Dailymotion pistent les futurs créateurs - Boursier.com | MediAlternative | Scoop.it
France Telecom : Orange et Dailymotion pistent les futurs créateursBoursier.comLogo France Telecom.
more...
No comment yet.
MediAlternative
ces articles, Francais, Anglais ou Allemands sur l'évolution de la consommation des médias
Your new post is loading...
Your new post is loading...
Rescooped by Pascal Senicourt from Cross Video Days
Scoop.it!

Quelle stratégie transmédia pour Canal+ en 2013 ?

Quelle stratégie transmédia pour Canal+ en 2013 ? | MediAlternative | Scoop.it
En ce début d’année, nous avons choisi de vous présenter, à travers plusieurs articles, les différents projets transmedia et social TV que  nous réservent les chaînes TV françaises et belge en 2014.

Via Cross Video Days
more...
No comment yet.
Rescooped by Pascal Senicourt from UXploration
Scoop.it!

Content Strategy Is A Process Not A Deliverable

Content Strategy Is A Process Not A Deliverable | MediAlternative | Scoop.it

Content strategy is a process, not a deliverable. By focusing its value back on how it meets objectives and influences outcomes, and then further aligning these with how it fits within process can go a long way towards reclaiming the big “S” we’ve all come to respect in strategy.


Via Mario K. Sakata
more...
No comment yet.
Rescooped by Pascal Senicourt from Culture(s) transmedia
Scoop.it!

Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach

Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | MediAlternative | Scoop.it
Marketers are finally moving into a new era – transmedia storytelling. The previous era, characterized by a huge platform obsession approach, is over.

Via Yannick Vernet
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

Pour un media planning cross-media

Pour un media planning cross-media | MediAlternative | Scoop.it
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

Deux écrans, c'est bien mieux qu'un seul | Superception

Deux écrans, c'est bien mieux qu'un seul | Superception | MediAlternative | Scoop.it
C'est que confirme une étude de Nielsen. Détonnant.
more...
No comment yet.
Rescooped by Pascal Senicourt from FutureMedia
Scoop.it!

Google Launches Global 'Augmented Reality' Game: Video

Google Launches Global 'Augmented Reality' Game: Video | MediAlternative | Scoop.it
Stay up to date on the latest business news, stock market data and financial trends. Get personal finance advice from leading experts. (“@BloombergTV: Google launches global 'augmented reality' game.

Via fabienne Olivier
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

Gestion de crise: des exemples de "community management" réussis

Gestion de crise: des exemples de "community management" réussis | MediAlternative | Scoop.it
Le "community management" est à la mode. Mais les marques ont tendance à privilégier la com' de crise et les cas d'échec font la une des médias. Pourtant, des expériences réussies existent.
more...
No comment yet.
Rescooped by Pascal Senicourt from Seriousgamethèque
Scoop.it!

2 serious games pour apprendre la photo

2 serious games pour apprendre la photo | MediAlternative | Scoop.it

Cadrez-moi est un jeu pédagogique pour tous ceux souhaitent découvrir les principales règles d'esthétique en photographie.

Déclenchez-moi est un jeu pédagogique pour découvrir les réglages essentiels en photographie.


Via Audrey Bardon
more...
No comment yet.
Rescooped by Pascal Senicourt from UXploration
Scoop.it!

How Effective are Heuristic Evaluations?: Measuring Usability

How Effective are Heuristic Evaluations?: Measuring Usability | MediAlternative | Scoop.it

To get an idea about potential false alarms, we see that on average, 34% of problems identified in Heuristic Evaluations aren't found by users in a usability test (ranging from 9% to 46%).


Via Mario K. Sakata
more...
No comment yet.
Rescooped by Pascal Senicourt from Tracking Transmedia
Scoop.it!

"Transmedia projects activate the senses and the imagination in unexpected ways." Quickfire Q&A with Social Designer and TEDx Transmedia 2012 Speaker Andrew Shea

"Transmedia projects activate the senses and the imagination in unexpected ways." Quickfire Q&A with Social Designer and TEDx Transmedia 2012 Speaker Andrew Shea | MediAlternative | Scoop.it
Today’s Quickfire Q&A is with New York-based Social Designer, Andrew Shea. He talks everything from wanting to be Michael Jordan to writing his recent book, Designing For Social Change.
To see Andrew...

 

Hi Andrew, Please can you tell us what led you into social design and what your relationship is with Transmedia?

 

I’ve always worked on projects that aligned with my interests and curiosity but it wasn’t until graduate school at Maryland Institute College of Art that I learned more about how design can address social problems in meaningful ways.

I don’t have a particular relationship with Transmedia, though I’ve worked across various media.

 

What’s the most important part of Transmedia for you? In your experience, what makes a great Transmedia project?

 

Transmedia projects activate the senses and the imagination in unexpected ways.

One project where I tried to do this was called “Listening Watching.” It was a radio show at MIT that a friend and I started in 2007. We prepared for each two-hour show by choosing words (usually nouns) that conjured up a visual, like “train,” “newscaster,” cruise ship,” or “buzz.” Then I would search YouTube for videos using that word. The radio show consisted of mixing the audio from the videos that we found with sounds effects and music in order to create a listening experience that was visual and imaginative....


Via siobhan-o-flynn
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

Ubisoft : "Nous sommes à l'aube d'une vraie révolution"

Ubisoft : "Nous sommes à l'aube d'une vraie révolution" | MediAlternative | Scoop.it
Les succès de 2012, Watch Dogs ou encore le Cloud... Le P-DG d'Ubisoft, Yves Guillemot, personnalité la plus influente du jeu vidéo, répond à nos questions.
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

ARGs on Your Bookshelf: New Book Explores Transmedia Entertainment

ARGs on Your Bookshelf: New Book Explores Transmedia Entertainment | MediAlternative | Scoop.it
Andrea Phillips recently published A Creator's Guide to Transmedia Storytelling. The book provides a taste of the creative and practical con...
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

Fabien Girard « Le cross-média, différents canaux pour un objectif ...

Fabien Girard « Le cross-média, différents canaux pour un objectif ... | MediAlternative | Scoop.it
L'atelier Cross Media : Enjeux et perspectives d'avenir du Cross Media. Jusqu'où ira la communication 360° ? Avec la multiplication des canaux de diffusion, une série de publicités télévisées ne suffit plus pour vendre son ...
more...
No comment yet.
Rescooped by Pascal Senicourt from UXploration
Scoop.it!

Ten Guidelines for Quantitative Measurement of UX | UX Magazine

Ten Guidelines for Quantitative Measurement of UX | UX Magazine | MediAlternative | Scoop.it

Most UX designers use qualitative research—typically in the form of usability tests—to guide their decision-making. However, using quantitative data to measure user experience can be a very different proposition.


Via Mario K. Sakata
more...
No comment yet.
Rescooped by Pascal Senicourt from Seriousgamethèque
Scoop.it!

S'exprimer à travers la création de jeu

S'exprimer à travers la création de jeu | MediAlternative | Scoop.it

A travers la critique d'un livre (anglophone) LudoScience met en évidence les bienfaits de la pratique "amateure" de création de jeux vidéo. Ajoutez à cela des supports de création assistée par ordinateur et un atelier Scratch monté début début décembre par nos collègues de la bibliothèque de Lyon Vaise et vous avez le pack !


Via caroled, Alexandre Simonet, Audrey Bardon
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

Interview: Peter Molyneux On Curiosity’s Failings, GODUS | Rock, Paper, Shotgun

Interview: Peter Molyneux On Curiosity’s Failings, GODUS | Rock, Paper, Shotgun | MediAlternative | Scoop.it
Last time I spoke with Peter Molyneux, he was practically abuzz with renewed vigor.
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

« Je vous ai compris » une oeuvre transmédia déjà récompensée

MAGNIFICAT Films est une société de production indépendante crée en 1999 par Laurent THIRY qui vise à associer l’activité classique de production de longs-métrages au développement de projets audiovisuels atypiques à mi-chemin entre la salle, la télévision...
more...
No comment yet.
Rescooped by Pascal Senicourt from FutureMedia
Scoop.it!

Microsoft Games Studio redéfinit les frontières du Jeu Vidéo

Microsoft Games Studio redéfinit les frontières du Jeu Vidéo | MediAlternative | Scoop.it
Au-delà des prouesses techniques et visuelles, les jeux vidéo mettent à l’épreuve notre cerveau et se lancent dans l’extension de leurs univers à l’aide d’une approche narrative Transmedia.

Via fabienne Olivier
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

Defiance

Defiance | MediAlternative | Scoop.it
Defiance est une expérience transmédia révolutionnaire associant un MMO de tir signé Trion Worlds à une série télévisée captivante proposée par Syfy.
more...
No comment yet.
Scooped by Pascal Senicourt
Scoop.it!

#Recrutement : la campagne transmedia de l'armée de l'air - Décriptage | RH EMERAUDE

#Recrutement : la campagne transmedia de l'armée de l'air - Décriptage | RH EMERAUDE | MediAlternative | Scoop.it
[Décryptage] Recrutement : la campagne transmedia de l'armée de l ...Frenchweb.frLa websérie est complétée par un jeu vidéo, hébergé sur le site air-touteunearmee.fr, permettant aux internautes de prolonger l'expérience en se mettant en situation...
more...
No comment yet.
Rescooped by Pascal Senicourt from FutureMedia
Scoop.it!

HyBrid4 Graphic Novel : Quand Peugeot expérimente le storytelling en 4D !

HyBrid4 Graphic Novel : Quand Peugeot expérimente le storytelling en 4D ! | MediAlternative | Scoop.it
Longtemps délaissé le Scroll fait son grand retour dans une expérience interactive en 4D, inspirée des Comics Books et développée pour Peugeot.

Via fabienne Olivier
more...
No comment yet.
Rescooped by Pascal Senicourt from Transmedia Think & Do Tank since 2010
Scoop.it!

Narration transmedia et éducation

Narration transmedia et éducation | MediAlternative | Scoop.it
Ressources documentaires pour aborder à l'Ecole les oeuvres transmedia, débats, réflexions, outils.

Via Transmedia Ready
more...
No comment yet.
Rescooped by Pascal Senicourt from Culture(s) transmedia
Scoop.it!

Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK)

Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK) | MediAlternative | Scoop.it
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?

Via Yannick Vernet
more...
No comment yet.
Rescooped by Pascal Senicourt from TV Trends
Scoop.it!

Hanna Sköld: Bucking the System with New Ways of Film Finance and Distribution

Hanna Sköld: Bucking the System with New Ways of Film Finance and Distribution | MediAlternative | Scoop.it

I was lucky enough to meet Hanna Sköld in Brussels in June and share some time with her discussing future disruption in the audiovisual world - both in TV and film and her story is simply brilliant f (RT @gleonhard: Hanna Sköld: Bucking the System...


Via MIP Markets
more...
No comment yet.
Rescooped by Pascal Senicourt from UXploration
Scoop.it!

UX Design Deliverables: Expert's Choice

A myriad of user experience deliverables are available to the UXD practitioner, but which are most effective for capturing the design concept, process, and visi...

Via Mario K. Sakata
more...
No comment yet.