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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Medialia | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?


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Pamela Bartar's insight:

future advertising: always and everywhere?

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Nicky Moore's comment, July 4, 2013 5:36 PM
There's no doubting that the advertising industry is capitalising on Transmedia. It's convergent structure makes it logical for marketers to bring together different elements, thereby creating an overall experience and maximising reach. It's important to note however that Transmedia isn't just marketing. Whether it is or it isn't depends on who is using it and for what purpose.
Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 8:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

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POV’s Third Nonfiction Transmedia Hackathon

POV’s Third Nonfiction Transmedia Hackathon | Medialia | Scoop.it

Randy Astle:  "The most encouraging aspect of POV's third hackathon, which wrapped with a public presentation Sunday night, was the social commitment of the five projects."


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some unexpected moments....

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The Digital Rocking Chair's curator insight, April 18, 2013 6:43 AM

Such a great concept!  I'm a big fan of Hackathon's in general ... and transmedia hackathons in particular.

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Exploring the big [transmedia] picture

Exploring the big [transmedia] picture | Medialia | Scoop.it

"Are you ready to explore the big picture?  Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling."


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Ken Morrison's curator insight, January 29, 2013 7:46 AM

I have been intrigued at transmedia storytelling for some time.  I really appreciate these resources for getting started in using or explaining transmedia in education or marketing.

Vittorio Canavese's curator insight, January 29, 2013 5:37 PM

Bel repertorio ragionato e struturato sulla transmedialità

Jeni Mawter's comment, January 30, 2013 4:32 AM
Thanks, Fiona!
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Active Story System - design methodology for transmedia storytelling

Robert Pratten:  "Design methodology for creating participatory transmedia stories."


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The Digital Rocking Chair's curator insight, January 15, 2013 11:11 PM

Another great resource from Robert Pratten's @tStoryteller

Anne-Claire Goyet's curator insight, January 17, 2013 6:11 AM

Avec des Lego, c'est tout de suite plus amusant !

Dolly Bhasin 's curator insight, January 22, 2013 10:13 PM

A very useful approach for launching new brands and creating a buzz about a new product!

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Your Life Is A Transmedia Experience

Social Creature:  '“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.'


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How to Analyze Transmedia Narratives?


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Sergei Dragunov's curator insight, January 14, 2013 8:05 AM

At last we have started our new project based on animated scenes. But we realy want to transform it into a transmedia reality. Now i trying to find some references about this new style of storytelling. Here is one realy good presentation

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Transmedia - the ketchup effect

Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice."


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First Mobile Platform for Transmedia Storytelling

"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life."


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Henry Jenkins: frictions emerge over trans-media and money-making

Henry Jenkins: frictions emerge over trans-media and money-making | Medialia | Scoop.it

John Kennedy: "American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms" ...


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STORY HACK: BETA, PART 1

"Anyone interested in transmedia in New York City needs to know about StoryCode"....


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Wo sind die Kernkonzepte? The Truth Behind Transmedia

"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects."


Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"...

 

.....Expertenstimmen vermuten Konzeptspuren in der Gaming-Industrie.


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Evolutionäre Stoffentwicklung & Storytelling im Beitrag: Transmedia: it’s time to define your brand’s artifacts

Evolutionäre Stoffentwicklung & Storytelling  im Beitrag: Transmedia: it’s time to define your brand’s artifacts | Medialia | Scoop.it

When it comes to getting  your brand ready for transmedia communications, you need to plan for new layers of information that can become part of the brand story.
This article suggests looking to places, symbols & plot for help in defining your brand's artifacts.

 

....Am Beginn der Storyteller-Leistung steht die Auslotung und Weiterentwicklung von Texten zu und Paratexten rund um eine Marke. Klingt simple ist aber in der Praxis die schwierigste Übung, da nur in einem evolutionären Prozess mit dem Objekt, Kunden... möglich.


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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Medialia | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."


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The Digital Rocking Chair's curator insight, July 1, 2013 1:44 AM

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

XYEYE's curator insight, July 1, 2013 10:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 9:25 PM

multi-new-trans media madness
Create and express... 

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T is for Transmedia: Learning through Transmedia Play

Erin Reilly:  "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."


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must read by USC Annenberg Innovation Lab

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Jeni Mawter's comment, March 18, 2013 8:15 PM
Wow, this is awesome. Thanks!
Jeni Mawter's curator insight, March 18, 2013 8:16 PM

Transmedia, Learning through Play, for for children aged 5 - 11 years. 

Debbie Elicksen 's comment, March 19, 2013 9:28 AM
Thanks. ;)
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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | Medialia | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"


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The Digital Rocking Chair's curator insight, January 27, 2013 11:15 PM

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

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21st Century Play Dates: How USC Annenberg’s Innovation Lab brings together diverse communities to provoke innovation [#Transmedia]

21st Century Play Dates: How USC Annenberg’s Innovation Lab brings together diverse communities to provoke innovation [#Transmedia] | Medialia | Scoop.it

Susan Resnick West:  "Over the past two years, we have been designing an innovation process we call “Think & Do.” These 6-hour workshops provide a formal but atypical ideation process through which people tackle provocative questions and develop new products and collaborations."

 

[Co-Authored by Erin Reilly, Jake de Grazia]


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The Digital Rocking Chair's curator insight, January 15, 2013 2:25 AM

An in-depth look at the development of USC’s Annenberg Innovation Lab's (AIL) new innovation process called Think & Do.  It looks like transmedia projects are natural outcomes of these collaborations.   Plus, there's a great resource list at the end of the paper for those wishing to try it themselves.

Necantis's curator insight, July 26, 2014 7:38 AM

Useful insights for the innohub skiing week

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Transmedia Strategy: Yayoi Kusama for Louis Vuitton

Transmedia Strategy: Yayoi Kusama for Louis Vuitton | Medialia | Scoop.it

Convergence Culture FA 2012:  "As the creative director of Louis Vuitton since 1997, Marc Jacobs, perhaps one of the most revolutionary fashion designers of our age, has been pinnacle to the luxury house's success utilizing a unique mix of technology, media, and art to generate interest and generate commercial revenue" ...


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Convergence: Interview with Tommy Pallotta

Convergence: Interview with Tommy Pallotta | Medialia | Scoop.it

Anna Husted: "The transmedia storyteller and rotoscope extraordinaire (of Waking Life fame) talks about peak oil, animation, dreams and his latest multiplatform work Collapsus. His keynote conversation will open NYFF Convergence."


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Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy

Geoffrey Colon: "If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy"...


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Transmedia and Intellectual property

James Kay: "[...] I have specified the different elements which all together make up “transmedia”: TV, music, publishing, film, consumer products, gaming, gambling, live shows, online content, telephony, home entertainment, format sales, tape sales etc. Any of these elements or any expression of an idea in a transmedia campaign creates intellectual property rights. These rights are the energy used to make money."


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When fan communities embrace the principle of storytelling 1/3

When fan communities embrace the principle of storytelling 1/3 | Medialia | Scoop.it

Aurore Gallarino: "The aim of this series of articles is to provide a complete overview of certain fan practices which can be considered as potential transmedia practices, in particular in terms of storytelling."


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Transmedia Storytelling, the Two-Way communication

Transmedia Storytelling, the Two-Way communication | Medialia | Scoop.it

"Transmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified."


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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Medialia | Scoop.it

Chuck Wendig: "Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand."


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