Social Creature: '“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.'
Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice."
John Kennedy: "American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms" ...
When it comes to getting your brand ready for transmedia communications, you need to plan for new layers of information that can become part of the brand story. This article suggests looking to places, symbols & plot for help in defining your brand's artifacts.
....Am Beginn der Storyteller-Leistung steht die Auslotung und Weiterentwicklung von Texten zu und Paratexten rund um eine Marke. Klingt simple ist aber in der Praxis die schwierigste Übung, da nur in einem evolutionären Prozess mit dem Objekt, Kunden... möglich.
Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."
Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
Susan Resnick West: "Over the past two years, we have been designing an innovation process we call “Think & Do.” These 6-hour workshops provide a formal but atypical ideation process through which people tackle provocative questions and develop new products and collaborations."
Convergence Culture FA 2012: "As the creative director of Louis Vuitton since 1997, Marc Jacobs, perhaps one of the most revolutionary fashion designers of our age, has been pinnacle to the luxury house's success utilizing a unique mix of technology, media, and art to generate interest and generate commercial revenue" ...
Anna Husted: "The transmedia storyteller and rotoscope extraordinaire (of Waking Life fame) talks about peak oil, animation, dreams and his latest multiplatform work Collapsus. His keynote conversation will open NYFF Convergence."
Geoffrey Colon: "If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy"...
James Kay: "[...] I have specified the different elements which all together make up “transmedia”: TV, music, publishing, film, consumer products, gaming, gambling, live shows, online content, telephony, home entertainment, format sales, tape sales etc. Any of these elements or any expression of an idea in a transmedia campaign creates intellectual property rights. These rights are the energy used to make money."
Aurore Gallarino: "The aim of this series of articles is to provide a complete overview of certain fan practices which can be considered as potential transmedia practices, in particular in terms of storytelling."
"Transmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified."
Chuck Wendig: "Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand."
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