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Robert Pratten: "Design methodology for creating participatory transmedia stories."
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Another great resource from Robert Pratten's @tStoryteller
Avec des Lego, c'est tout de suite plus amusant !
A very useful approach for launching new brands and creating a buzz about a new product!
"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life."