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Fact & Fiction, Hype & Serendipität, Media & Talk
Curated by Pamela Bartar
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Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Medialia | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?


Via The Digital Rocking Chair
Pamela Bartar's insight:

future advertising: always and everywhere?

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Nicky Moore's comment, July 4, 2013 5:36 PM
There's no doubting that the advertising industry is capitalising on Transmedia. It's convergent structure makes it logical for marketers to bring together different elements, thereby creating an overall experience and maximising reach. It's important to note however that Transmedia isn't just marketing. Whether it is or it isn't depends on who is using it and for what purpose.
Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 8:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | Medialia | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


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Dolly Bhasin 's curator insight, January 27, 2013 10:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 11:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 6:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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Wo sind die Kernkonzepte? The Truth Behind Transmedia

"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects."


Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"...

 

.....Expertenstimmen vermuten Konzeptspuren in der Gaming-Industrie.


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Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | Medialia | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"


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The Digital Rocking Chair's curator insight, January 27, 2013 11:15 PM

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives

Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Medialia | Scoop.it

Sparrow Hall: "A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference" ...


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