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Fact & Fiction, Hype & Serendipität, Media & Talk
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Medialia | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...


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Pamela Bartar's insight:

added value ! ?....

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Henrik Safegaard - Cloneartist's curator insight, March 10, 2013 4:13 AM

We don't look at social as something we do, we look at social as part of who we are.

Luca Brigada's curator insight, March 18, 2013 6:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

Wesley Cox's curator insight, November 11, 2014 1:16 PM

They have been making shows that tend to be relateable.  It must get them more viewers to make more interesting, real shows 

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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Tweeting TV: How Twitter Has Changed The Business Of Television

In den USA Realität, in Europa wohl erst beim nächsten Application - Hype...

 

Maggie Furlong: "Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind"...


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How FOX is the most social TV network

How FOX is the most social TV network | Medialia | Scoop.it

Natan Edelsburg: "The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching “Touch,” the first ever global social launch were just among their many innovations."


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How TV can leverage Tumblr for social buzz and analysis

Natan Edelsburg: "[Rachel Webber, Tumblr’s Director of Partnership Development] gave Lost Remote an extremely detailed interview and inside look on how Tumblr fits into the social TV ecosystem, network’s doing a great job on Tumblr and best practices for launching and succeeding on the platform"...


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The Evolving Definition of Television

The Evolving Definition of Television | Medialia | Scoop.it

John Paul Titlow:  "Today, the idea of what we used to call "television" is being turned entirely on its head, and we don't really know for sure what it will look like a decade from now."

 


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