Josh Spiegel: "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...
Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
Mike Jones: "Having read through all the entries in the [IWL Storyworld Competition] and written hundreds of pages of coverage and feedback on them, I feel somewhat like I’ve obtained a glimpse of the Transmedia writer zeitgeist - a macro-level snapshot of where the worlds writers are at right now in attempting to embrace and exploit the opportunities of a Transmedia world."
DRC: Here are his top 6 tips for writers hoping to work in this complex area.
Aurore Gallarino: "The aim of this series of articles is to provide a complete overview of certain fan practices which can be considered as potential transmedia practices, in particular in terms of storytelling."
Mai Bruun Poulsen: "The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir" ...
How the Indie Audio Community Is Transforming Storytelling
Jesse Shapins: "[...] documentary is a relatively fluid genre that operates in so many different contexts at such varied lengths (broadcast news magazines, long-form series, live performance, "listening rooms," etc.), the people engaged in it are more open to redefining and experimenting with its boundaries than those who are entrenched in more established modes of documentary (e.g., classic voiceover-driven video docs)."
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