Medialia
Follow
Find tag "Mobile"
516 views | +0 today
Medialia
Fact & Fiction, Hype & Serendipität, Media & Talk
Curated by Pamela Bartar
Your new post is loading...
Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
Scoop.it!

The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | Medialia | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


Via The Digital Rocking Chair
more...
Dolly Bhasin 's curator insight, January 27, 2013 7:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 8:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 3:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
Scoop.it!

The Role of Mobile in Transmedia Storytelling

The Role of Mobile in Transmedia Storytelling | Medialia | Scoop.it

Jeff Barber: "To answer this question, let’s consider what three experts in this emerging space have to say about the role of mobile in transmedia content production and distribution" ...

Jeff Gomez, Starlight Runner Entertainment Elan Lee, FourthWall Studios Robert Pratten, Transmedia Storyteller Ltd.

 


Via The Digital Rocking Chair
more...
No comment yet.