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Medialia
Fact & Fiction, Hype & Serendipität, Media & Talk
Curated by Pamela Bartar
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Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Medialia | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy

Geoffrey Colon: "If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy"...


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Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project

When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project | Medialia | Scoop.it

Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show."


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