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Medialia
Fact & Fiction, Hype & Serendipität, Media & Talk
Curated by Pamela Bartar
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Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | Medialia | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...


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The Digital Rocking Chair's curator insight, March 20, 2013 4:15 AM

All the more reason to take a transmedia storytelling approach to film marketing :)

Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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What makes a great screenplay?

What makes a great screenplay? | Medialia | Scoop.it
From Casablanca to The Killing – the elements of a great script are essentially the same. John Yorke – reveals how and why the best screenwriting works

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The Digital Rocking Chair's curator insight, March 16, 2013 12:39 AM

How to take basic story structure and turn it into great screenwriting ....

Alexis Niki's curator insight, March 16, 2013 5:23 PM

The art and the discipline of screenwriting. A long read but worth it.

Debbie Elicksen 's curator insight, March 18, 2013 11:35 AM

The art of screenwriting.